Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint.

B2B 314

B2B B2C Multi-channel Marketing 314

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 290

Customer Multi-channel B2C Omnichannel 290

BigCommerce

MARCH 27, 2018

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. They are just like any average B2C shopper. trillion in 2017.

B2B 333

B2B B2C eCommerce Multi-channel 333

Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. That’s called inbound marketing for ecommerce, and that’s what we’ll explain in this guide. What is Inbound Marketing?

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. You know decision trees: the complex web of interconnected steps that define how buyers receive email marketing messages. Every marketer remembers their first decision tree.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Why ad attribution matters.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

BigCommerce

MARCH 31, 2017

That’s a lot of revenue for less a quarter of the businesses in the market for it. Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. In general, B2B customers want to see their B2C conveniences transfer over.

B2B 402

B2B eCommerce B2C Merchant Services 402

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive.

Multi-channel 204

Multi-channel Retail Customer Experience Customer Data 204

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. Listen to Episode 15: The Empowered Marketer. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Optimizely

OCTOBER 10, 2018

But because subscription boxes are such a successful business model, the market has also gotten far more competitive. This is exactly why Yosef “Joe” Martin decided to get directly involved in marketing his beauty subscription box company, Boxycharm. But he quickly recognized a massive opportunity in the beauty box market.

Subscription 150

Subscription Marketing Social Media B2C 150

Optimizely

MAY 2, 2019

The once darling channel of marketers and consumers alike has unfortunately earned a bad rep due to some sketchy marketing tactics (hello batch-and-blast). Consider the following statistics: The ROI for email marketing averages at 3,800%, or an average of $38 return for every invested dollar . Let’s talk about email.

Multi-channel 150

Multi-channel Channel B2C Social Media 150

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already!

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. They use what they already know and what they learn about your target market to develop high-yield campaigns. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency. Paid advertising offers a 200% ROI.

PPC 313

PPC Social Media Multi-channel Mobile 313

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 57

Games Marketing Multi-channel B2C 57

GetElastic

SEPTEMBER 1, 2021

According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Multi sellers offer bargains for shoppers. Multi language.

B2B 147

B2B eCommerce B2C Payment Services 147

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Segmentation.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

JUNE 12, 2018

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. With the right marketing strategy, you can stop a mass exodus from your email list and keep buyers engaged with all your newest marketing campaigns.

Channel 225

Channel Multi-channel Books Omnichannel 225

Ecommerce Platforms

OCTOBER 26, 2021

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. BetterCommerce Review: Overview.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. For marketers, this means eCommerce agility should be top of mind. Why should marketers care about headless commerce? What is headless commerce? Build engaging shopping experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Groove

JULY 29, 2022

When founders Tobias Lütke and Scott Lake started an online snowboarding shop, they found themselves looking for features that the platforms on the market didn’t have available. The Present With so many unique eCommerce platforms on the market, why have so many merchants all chosen to host their online stores with Shopify?

Shopify 195

Shopify Merchant Services Payment Services Presentation 195

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). It’s Now or Never. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

OCTOBER 26, 2017

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. While selling across borders can be complicated, Beck employs practicality as a tool for creating a successful cross-border go-to-market strategy, in what he calls a “don’t boil the water” approach to doing business.

Merchant Services 218

Merchant Services Marketing Shipping Costs eCommerce 218

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Ecommerce Platforms

JANUARY 4, 2023

By 2030, some experts predict the global ecommerce market will be worth around $8,016 billion. These unique tools give organizations endless freedom to create fully bespoke shopping experiences across multiple channels, without compromise. Here’s your guide to some of the top solutions on the market. Go to the top.

eCommerce Platforms 104

eCommerce Platforms eCommerce Merchant Services Multi-channel 104

GetElastic

NOVEMBER 23, 2022

This approach empowers marketing teams to work at the speed the business demands without heavy reliance on their IT department. As a business grows, the system can easily support multi-channel, multi geography and multi-brand. How Does Composable Commerce Work? Composable Commerce requires a MACH architecture.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Some of these brands are brand new to the space.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Kibo

SEPTEMBER 30, 2022

But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase.

B2B 71

B2B B2C Multi-channel eCommerce 71

Groove

NOVEMBER 29, 2018

Their built in features drive traffic and revenue, taking both B2B and B2C businesses to the next level. supports both B2B and B2C. Omni-Channel Selling. BigCommerce’s omni-channel selling technology elevates your business by connecting with the modern buyer. The Channel Manager acts as the hub for all of your channels.

BigCommerce 270

BigCommerce Payment Services Merchant Services Multi-channel 270

GetElastic

AUGUST 25, 2021

APIs can be described as the connective tissue that enables a multi-solution architecture to deliver business value. Today's digital economy makes multi-channel the expected norm of buyers, even more so after the pandemic. . The biggest challenge is how fast API business models are evolving. Digital Transformation.

Payments 148

Payments Payment Services eCommerce Multi-channel 148

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here.

Technology 250

Technology Retail Customer Experience Presentation 250

Ecommerce Platforms

MARCH 27, 2020

And the B2B market seems to love it. Whether you are a pure B2B or a B2B2C or even have a B2C channel, OroCommerce comes out of the box with the tools you need to establish your webstore. However, it doesn’t include some features such as multi-warehouse management, multi-organization support, or selling in multiple currencies.

B2B 195

B2B eCommerce Platforms Multi-channel B2C 195

Ecommerce Platforms

OCTOBER 15, 2018

Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. A report by Statista estimated that while B2C was able to cumulatively achieve an impressive $2.2 That’s a given. And here’s the thing to prove it. Ever heard about it?

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

GetElastic

JANUARY 28, 2022

Chat with an expert today to see how our flexible, composable solutions can speed up your time to market, reduce costs, and improve your customer experience. Elastic Path Delivers on Multi-Channel Experiences. Talk with an eCommerce Expert.

B2B 78

B2B eCommerce Multi-channel Customer Experience 78

GetElastic

DECEMBER 16, 2021

Best headless commerce platform vendors you should be considering: There are a TON of commerce platform vendors in the market (headless and traditional), so it can be overwhelming to try to tell them all apart. Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce. Website: [link].

Magento 113

Magento B2C Merchant Services B2B 113