Pivotree Blog

OCTOBER 17, 2022

These organizations understood their customers’ greatest currency—time and trust—and created a frictionless experience to meet those needs. . When you help your customers easily find what they need, you save them time. When you present them with personalized recommendations, they learn to trust. .

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Channel Customer eCommerce SEO 98

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 231

Small Business Retail Retail eCommerce Social Media 231

Optimizely

MARCH 23, 2021

The reality is that many of today’s digital (and physical) channels were designed for individual moments, not entire customer journeys. So to further democratize insights for today’s marketers, Optimizely took another leap forward today and brought one of the most sophisticated Customer Data Platforms (CDP) into our family, Zaius.

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Customer Data Channel Presentation Information 195

Retail TouchPoints

SEPTEMBER 14, 2022

At the same time, this rapid ecommerce growth has seen its fair share of issues, such as website crashes, customer support issues, supply chain disruptions and dips in customer loyalty due to a lack of personalization. What is First-Party Data and How Do I Get It? How Can I Leverage First-Party Data?

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Retail Social Media Presentation Customer Loyalty 255

Retail TouchPoints

MAY 8, 2024

Rage clicks are present in 5.5% RTP: A lot of consumers are venturing to brand sites via paid channels now. Although paid social in particular is one of the top five acquisition channels for marketers, it’s not the strongest when it comes to conversion. RTP: What about owned channels? of all visits. in conversion rates.

Merchant Services 223

Merchant Services eCommerce Channel Mobile 223

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

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Multi-channel Channel Payment Services POS 52

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

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Channel Retail Presentation Customer Data 52

UpSellIt

AUGUST 23, 2023

In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace. AI-driven algorithms analyze customer data such as preferences, browsing behavior, and purchase history to generate dynamic and personalized suggestions.

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eCommerce Recommendation Omnichannel Customer Data 129

Retail TouchPoints

AUGUST 25, 2023

Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way. This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

Retail 228

Retail Social Media Consumer Channel 228

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Health and beauty brands need to find a way to compete, and fast.

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Beauty and Health Multi-channel Recommendation Customer Data 273

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

As the winter chill fades away and nature begins to bloom, retailers are presented with a golden opportunity to revitalize their businesses and maximize revenue in the vibrant season of spring. Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience.

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Retail Outdoor Omnichannel Presentation 77

Retail TouchPoints

JULY 13, 2023

The challenging economic environment, intense regulatory pressure and ever-present threat of fraud are creating a perfect storm that’s sweeping across the global payments landscape. The Ever-Present Challenges of Compliance We’re all living in a very different world from the days when financial services were only offered by large banks.

Merchant Services 209

Merchant Services Payment Services Payments Banking 209

Retail TouchPoints

FEBRUARY 28, 2024

With predefined models, it is easier to ensure that data is organized consistently, which makes it easier to unify and understand data from different sources. Prebuilt models can help ensure that data is structured and presented consistently across all functions and departments, reducing confusion and errors.

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Toys Supplies Improvements Marketing 197

Retail TouchPoints

NOVEMBER 18, 2021

But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online. This enables a robust omnichannel retail strategy that delivers a unified, seamless and consistent customer experience across all physical stores, websites and mobile apps.

Shipping Costs 221

Shipping Costs Retail Omnichannel Supplies 221

Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

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Retail Social Media Technology Events 350

Optimizely

JULY 25, 2019

With the right customer data, you can personalize your marketing in real-time across channels, platforms, and devices. On average, buyers interact with your digital marketing six times across multiple channels before they buy. But your customers don’t care about what channel they’re currently on.

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Marketing Recommendation Channel B2C 150

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey. D2C’s reliance on digital channels is no accident.

Payment Services 127

Payment Services Customer B2C Social Media 127

Algopix

JULY 24, 2023

As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. The Role of PIM in eCommerce PIM plays a crucial role in the eCommerce ecosystem by ensuring that accurate and consistent product information is available across all sales channels.

Information 107

Information Management eCommerce eCommerce Platforms 107

Optimizely

JUNE 12, 2020

Instantly presenting them with a relevant and personalized offer along with an introductory discount is a simple recipe for success. This level of personalization shows that you understand what he’s interested in, it lets you present him with similar options, and makes it as easy as one-click to get back him into shopping mode.

Customer Data 195

Customer Data eCommerce Presentation Customer 195

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 252

Retail Social Media Multi-channel Channel 252

ESW

MAY 29, 2024

However, venturing into the international market presents a myriad of challenges—from navigating complex logistics to ensuring a seamless customer experience across diverse cultures. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

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Payment Services eCommerce Payments Shipping Costs 78

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 247

Social Media Consumer Information Marketing 247

Liveintent

APRIL 9, 2019

LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. We saw an opportunity to transform email from an under-utilized, under-monetized channel into an unstoppable revenue stream and engagement channel for publishers.

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Channel Customer Data Presentation Blog 82

Ecommerce Platforms

JANUARY 11, 2023

You can even create mini clips of your content to share on social media and various online channels, with automatic resizing. Plus, there are transcriptions available to help you boost engagement among your customers. You can also host huge public events with up to 5,000 attendees and 6 presenters at a time.

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Webinar Live Chat Multi-channel Events 197

Ecommerce Platforms

JANUARY 11, 2023

You can even create mini clips of your content to share on social media and various online channels, with automatic resizing. Plus, there are transcriptions available to help you boost engagement among your customers. You can also host huge public events with up to 5,000 attendees and 6 presenters at a time.

Webinar 196

Webinar Live Chat Multi-channel Events 196

Retail TouchPoints

SEPTEMBER 17, 2020

With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer. Until now, personalization as a retail tactic has been primarily siloed across channels. Let’s take a look.

eCommerce 174

eCommerce Mobile Channel Customer Loyalty 174

iVend

AUGUST 6, 2023

You can use this data to ensure best sellers are always in stock, and create discount programs to sell off the slow movers. Customer data tracking – understanding customer behaviour is the first step to creating personalised loyalty and marketing campaigns. What is the business value of tracking and reporting?

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POS Point of Sale Retail Multi-channel 92

365 Retail

FEBRUARY 1, 2024

This is because of the wealth of data retailers possess, and the algorithms that can digest this information. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns. Shoppers are presented with curated items, tailor-made to their tastes and interests.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

CPC Strategy

APRIL 25, 2024

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

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Marketing Subscription Blog Events 84

Groove

JUNE 16, 2022

Many are PCI compliant and ISO/IEC 27001 certified, which is the highest standard for protecting customer data. To learn more about how the Groove Commerce team used BigCommerce, a modern SaaS software, to build this customized solution requested by the client, check out this case study.

eCommerce Platforms 195

eCommerce Platforms Merchant Services Shipping Costs eCommerce 195

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. To keep the data small, and function within your area of expertise.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Sailthru

AUGUST 27, 2019

The simultaneous use of all marketing channels is the core and basis of any integrated marketing campaign. Without synchronization, you’ll waste a lot of time and effort on every marketing channel, repeating the same operations over and over again. Collect and Measure Customer Data. Go Offline and Use Direct Mail.

Marketing 114

Marketing Social Media Channel Customer Data 114

Optimizely

JUNE 13, 2019

For example, if you run an online pet store, you can ask customers to specify what kind of pet they have in their preference center or through a popup form on your site. The key to getting customers to give you this information is to present it in the right way.

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Customer Outdoor Social Media Customer Loyalty 270

Optimizely

SEPTEMBER 4, 2018

While you may want to eventually adopt some of these advanced technologies, you first need to get a handle on your first party data and better understand your customers as they move across channels. And don’t be tied to existing channels that have traditionally worked for you. Don’t ask your customers what they want.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Omnisend

FEBRUARY 1, 2023

Reading Time: 17 minutes Despite the increasing number of channels available to ecommerce businesses to reach their customers, email continues to be the most promising. Yes, there are several channels and platforms that you’re already focusing on to reach your target audience and keep customers engaged.

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eCommerce Marketing Social Media Shipping Costs 147

Kibo

JUNE 16, 2022

With composable commerce, modifications to your commerce system can include adding new features and functions, connecting to new channels or marketplaces, and removing outdated systems. The goal of composable commerce is to give retailers the agility and flexibility they need to meet customer demand and stay ahead of the competition.

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Payment Services Shipping Costs Fulfillment Omnichannel 62

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. Click on any portal to view details of the summaries presented on the dashboard. All visualized data is live and refreshed in real-time.

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Payment Services Merchant Services Shipping Costs Payments 118