How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Retail TouchPoints
JUNE 3, 2024
As the NCAA’s Official Candy Partner for the past 16 years, Reese’s is a consumer favorite; more than half of NCAA basketball fans, about 30 million in total, also are Reese’s customers, according to Stephanie Berman, VP of Retail for The Hershey Company. Our team can be more precise and prescriptive with our customers,” she explained.
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