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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Businesses that offer AR-driven experiences are 41% more likely to capture consumer attention than those that do not, according to Deloitte, and 66% of consumers are interested in using this tech while shopping. This is a case where the technology aligns strategically with the brand’s goal: to drive attention.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

In an effort to reduce sizing-related return rates, some fashion brands are working with Fit:Match.ai, a ‘digital twin’ matching platform that uses AR body-scanning technology designed to help shoppers select their size more accurately. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

This gives RSL clients access to proprietary technology that automatically calculates the optimal shipping methods to provide the lowest possible cost and speediest shipping times. Xparcel provides RSL clients with lower shipping prices, increased shipping speed, and eliminates time consuming shipping decisions for individual orders.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love.

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Show Me (How Emerging Technologies Will Enable) The Future Of Consumer Digital Experiences

Forrester eCommerce

Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.