Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 497

Consumer B2B Customer Experience B2C 497

Forrester eCommerce

JANUARY 24, 2024

Forrester analyzes trends in the various measures of inflation reported by the BLS and expects headline inflation to decrease in 2024.

Consumer 265

Consumer Customer 265

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 390

Consumer Customer Experience B2C Customer 390

Retail TouchPoints

MAY 24, 2024

The Consumer Financial Protection Bureau (CFPB) has issued an interpretive rule confirming that buy now, pay later (BNPL) lenders are in essence credit card providers, meaning they will be required to provide consumers with legal protections and rights, including in cases of disputed charges and issuing refunds. 1, 2024.

Consumer 223

Consumer Payment Services Books Marketing 223

BigCommerce

SEPTEMBER 16, 2022

Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…

Consumer 353

Consumer eCommerce BigCommerce 353

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S. 72% of U.S. 67% of U.S.

Consumer 207

Consumer Beauty and Health Retail Fashion 207

Forrester eCommerce

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 399

Consumer Retail B2C Marketing 399

Retail TouchPoints

APRIL 8, 2024

Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. Finding a product that will be successful on the platform is often the first step in leveraging TikTok trends. Here are some strategies for navigating the often chaotic world of TikTok viral marketing.

Social Media 215

Social Media eCommerce Marketing Presentation 215

Retail TouchPoints

FEBRUARY 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

Consumer 248

Consumer Merchant Services Apparel Supplies 248

ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. SproutSocial, Social Media Trends for 2022 & Beyond. Think with Google, 3 YouTube creators explore the shopping trends inspiring today’s consumers.

Consumer 78

Consumer Social Media Download Blog 78

Wiser

JULY 18, 2023

Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends. Factors That Could Influence Consumer Spending Part of developing a successful holiday sales strategy includes forecasting the upcoming season. But what exactly did they buy?

Food and Beverages 148

Food and Beverages Consumer Supplies Events 148

Salsify

FEBRUARY 8, 2024

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. respondents — highlighting the latest consumer trends and the intricacies of the modern buying journey.

Consumer 158

Consumer eCommerce 158

Retail TouchPoints

FEBRUARY 26, 2024

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

Improvements 285

Improvements Payment Services Consumer Banking 285

Forrester eCommerce

OCTOBER 6, 2023

But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. Forrester is closely tracking this. And no, this blog post was not written by […]

Blog 417

Blog Consumer Technology B2C 417

Salsify

DECEMBER 29, 2022

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for good reason: Consumers want to know what the next hottest trend will be, and brands and retailers want to make sure they’re in on the action.

Consumer 78

Consumer Arts Retail Omnichannel 78

Retail TouchPoints

NOVEMBER 6, 2023

The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” Princess Polly will take a data-driven approach to expansion to help ensure all decisions are driven by consumer behaviors and tangible feedback. “We’re

Fashion 210

Fashion Omnichannel Operations Consumer 210

Fastr

MAY 11, 2023

But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.

eCommerce 246

eCommerce Consumer 246

Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Conclusion.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Forrester eCommerce

SEPTEMBER 19, 2023

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 402

Consumer Supplies Marketing B2C 402

Retail TouchPoints

AUGUST 17, 2021

We all know COVID has forever changed the consumer, but in what ways? GWI’s Vice President of Trends and Research, Virna Sekuj, sits down with Alicia Esposito to dig into the firm’s latest consumer research. The trends that rise to the top?

Consumer 280

Consumer Mobile Retail 280

Retail TouchPoints

JUNE 1, 2022

There are 10 Trends unfolding before us right now, very much worth watching. Consumers are learning that the prices retailers charge for items purchased online are actually higher, and delivery to home can come at a cost of $15 to $20 all in. The fact is, when it comes to what’s ahead for retail, no one really knows. BOPIS is growing.

Retail 285

Retail Games Magazine Demo 285

Retail TouchPoints

JANUARY 2, 2024

However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. The most significant shift in the loyalty sphere is consumers’ attitudes toward co-branded credit cards. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023.

Consumer 247

Consumer Shipping Costs Customer Retention Information 247

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 242

Consumer Customer Loyalty Customer Experience B2C 242

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Omnichannel 244

Omnichannel Merchant Services BigCommerce Payment Services 244

Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. Consumers now want the best of both worlds, and this collective desire has led to an inevitable blurring of the lines between physical and digital retail.

eCommerce Design 289

eCommerce Design eCommerce Travel Mobile 289

Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 451

Consumer Blog Customer Loyalty Customer Experience 451

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. 6 MarTech Trends. Then your MarTech tool can do the rest. Content Management.

Marketing 278

Marketing Leisure Reference Consumer 278

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. German consumers are among the heaviest marketplace users, as 83% regularly visit multiple marketplaces.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JANUARY 10, 2024

As we step into 2024, the retail industry is poised for a transformative year at brick-and-mortar locations, marked by innovative product trends that marry functionality with aesthetics. One standout material making waves in this trend is golden and brass architectural wire mesh.

Retail 203

Retail Accessories Presentation Marketing 203

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior.

Social Media 262

Social Media Beauty and Health Multichannel eCommerce 262

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 518

Consumer Customer Loyalty Customer Experience Customer 518

Wiser

DECEMBER 20, 2023

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps they need to take to stay competitive. Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t.

Retail 147

Retail Shipping Costs Leisure Gifts 147

Retail TouchPoints

SEPTEMBER 1, 2022

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers.

Consumer 307

Consumer Recommendation Marketing Retail 307

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 343

Consumer Omnichannel Events Customer Experience 343

BigCommerce

OCTOBER 21, 2021

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. One year after…

PayPal 326

PayPal BigCommerce Consumer eCommerce 326