Omniconvert

NOVEMBER 10, 2018

We spent the last couple of months trying to understand customer retention, how important this is for an eCommerce and the strategies used. We also looked at thought leaders and read papers and ebooks and articles talking about retention. appeared first on eCommerce Growth Blog.

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Customer Retention Customer Article eCommerce 60

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

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Customer Retention Customer Games Improvements 60

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Retail TouchPoints

NOVEMBER 18, 2020

It’s equally important to hold fast to some tried and true tactics to keep existing loyal customers. Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue. This ensures that loyal customers will be able to use their program rewards or offers with both brands equally.

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Customer Retention Information Customer Loyalty Mobile 226

Smile.io

APRIL 25, 2023

Top 10 Examples of Social Responsibility as a Customer Retention Tool Social responsibility is a huge priority for consumers. Here is a list of the 10 best socially responsible initiatives for customer retention.

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Recommendation Social Media Events Customer Retention 60

Retail TouchPoints

APRIL 11, 2023

With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward. A recent study from Happy Returns reported that 86% of shoppers check a retailer’s return strategy before buying, yet many retailers have been tightening return policies to try and offset losses.

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Customer Retention Customer Loyalty B2B Customer 237

Smile.io

JANUARY 23, 2023

So how did this company build such a loyal following of customers surrounded by so many competitors? Tarte's community-building strategy is a large piece of the brand’s loyalty puzzle, with their customer retention program, tarte perks helping the cause. Blog Beth Foster 3.

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Customer Retention Social Media Customer Blog 47

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Customer Customer Retention Social Media X-cart 88

My Wife Quit Her Job

JANUARY 13, 2020

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

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Customer Loyalty Customer Retention Customer eCommerce 156

Smile.io

JANUARY 27, 2022

Member-only experiences Nike’s Membership loyalty program has always focused on delighting their customers through highly targeted experiential rewards—like exclusive training sessions, advice from world-renowned athletes, and discussions on purchase decisions and training best practices from Nike’s experts.

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Sporting Goods Customer Loyalty Customer Events 84

Groove

JULY 24, 2022

Once the package has been received by the customer, the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience. Customer Engagement: As eCommerce experts, we know that a high level of customer retention starts with a high level of customer engagement.

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BigCommerce Customer Retention Shipping Costs Shipping 195

lateshipment

MAY 28, 2020

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?

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Shipping Costs Customer Retention Shipping Small Business Retail 246

Kissmetrics

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

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Marketing Customer Retention White Paper Download 275

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.

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Customer Retention Document Improvements Information 279

lateshipment

MARCH 15, 2021

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC), Customer Retention Rate (CRR), and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?

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Shipping Costs Customer Retention Social Media Shipping 130

lateshipment

JULY 17, 2020

Visitors who make it to case studies or reviews are more likely to eventually buy your product. Why focus on customer retention , and not just increasing the number of new visitors? Personalization has proven to work for customer retention: It’s easy to get lost in the big wide web. What pages have they looked at?

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Customer Shipping Costs eCommerce Customer Retention 237

Retail TouchPoints

APRIL 12, 2023

Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see. With that loyalty card, customers can find personalized offers in-store that ease and enhance the shopping experience. Hyper-personalization is also on the rise.

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Retail Shipping Costs Supplies Customer Retention 226

Retail TouchPoints

JUNE 29, 2021

They can even optimize in-store merchandising by studying conversion rates based on a mix of products in the same area. Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers. Which impulse items are people buying at checkout?

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Payment Services Retail Customer Retention Payments 221

ESW

JULY 31, 2023

If the checkout experience is well designed, the brand will see higher conversion and customer retention rates. User experience UX design is key to converting shoppers into customers. In this UX study, the team tested the effectiveness and clarity of communication. Is your brand’s checkout flow helping or hurting loyalty?

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Gifts Merchant Services Payment Services Customer Retention 78

Payoneer

FEBRUARY 22, 2019

While bringing in new customers is important, over 40% of a business’s profits come from existing customers. As a result, customer retention is just as important, if not more so, then acquisition. Put Customer Experience First. A top way to boost customer satisfaction is by offering free shipping.

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Customer Retention Customer Shipping Costs Social Media 20

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. Increased Customer Retention.

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Subscription Customer Retention Marketing Payment Services 117

Groove

NOVEMBER 12, 2020

This can be a true learning experience for any business, and it's a great way to see what your customers care about the most. Reward Loyal Customers. Take advantage of this opportunity to save big and earn more by nurturing and rewarding your current customers.

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Customer Experience Improvements Customer Social Media 356

Smile.io

SEPTEMBER 12, 2017

As a result, customer retention is more critical to staying in the air than ever before. In an industry this competitive, how do airlines keep customers coming back, flight after flight? When it comes to choosing the perfect airline, there’s no shortage of options for U.S. travellers.

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Customer Retention Travel Customer 50

Groove

DECEMBER 3, 2020

Do this by including case studies, blogs, videos, product reviews and more in your automated emails. Delighting Customers. Once your leads convert into customers, it's important to focus on continuing to earn their business. Conclusion.

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X-cart Customer Retention Shopping Carts eCommerce 221

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

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Customer Customer Retention Blog eCommerce 97

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey.

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eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 261

Kissmetrics

MARCH 29, 2018

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

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Customer Retention Customer eCommerce Merchant Services 205

365 Retail

AUGUST 30, 2022

According to the study “What the British want from Loyalty programmes 3.0” (Mando-Connect and YouGov), despite everything that has changed in the past 2 years, the British remain big fans of loyalty programmes and are highly engaged with the sector. In fact, the study reported a 15% decline in supermarket memberships between 2018 and 2022.

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Customer Retention Subscription Consumer Channel 104

Smile.io

JUNE 5, 2024

The sole purpose of a loyalty program is to turn one-time customers into repeat customers and build a loyal following. Shopify Plus brands utilize loyalty programs to increase repeat purchase rates and boost customer retention. Check out the full case study.  See the full case study here. rewards code).

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Shopify Customer Loyalty Merchant Services Customer Retention 53

Retail TouchPoints

SEPTEMBER 19, 2022

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention.

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Marketing Retail Information Customer Retention 221

Smile.io

APRIL 4, 2024

Read the case study for bonus point strategy, impact, and execution.    GET THE EBOOK Aside from staggering results from these timely campaigns, Sloane Tea has optimized its entire loyalty program. ” With its loyalty program, Sloane Tea has driven conversions, built a brand community, and skyrocketed customer engagement.

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Merchant Services Customer Retention Events Arts 46

365 Retail

JUNE 5, 2024

And the impacts on customer loyalty are undoubtedly fantastic – Costco has succeeded to grow to 152.7 Both brands are incredible case studies when it comes to fostering customer loyalty. So, are you ready to create a unique loyalty program that provides value, and improve your customer retention rates?

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Customer Loyalty Customer Retail Customer Retention 52

Omnisend

FEBRUARY 16, 2021

The initial purpose of gamification is to provide a memorable experience that makes an appealing connection with customers, rather than increasing sales directly. However, positive feelings help the brand stay on top of customers’ minds, leading to increased customer retention, and additional sales.

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Marketing Gifts eCommerce Games 179

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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B2B eCommerce Customer SEO 146

ESW

APRIL 8, 2024

Poor Address Quality A study found that 73% of consumers experience delivery failures. Customer Experience and Revenue Implications The impact of last mile logistics on customer experience is a critical factor for retailers. These failures can result from poor address quality and affect delivery profitability.

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Shipping Costs Merchant Services Operations Shipping 78

Retail TouchPoints

MARCH 26, 2021

Modern Warehouse and Production Management Systems for Product Customization. Following the rise of individualism, modern customers now seek customized products that connect directly with their lifestyles. A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products.

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Customer Experience Technology Customer Fulfillment 297

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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Shipping Costs eCommerce Order Fulfillment Shipping 130