Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. CRO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Balancing the eCommerce marketing strategy with inventory is becoming more and more important.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Mobile Automotive 88

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Those professionals are email marketing agencies.

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. The 6 Top Ecommerce Agencies.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Looking to drive more conversions with other eCommerce marketing software ? Best of all, spend less on advertising!

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

BigCommerce

MARCH 3, 2017

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

FastSpring

APRIL 22, 2020

In 2008, the whole market share was about $5.5 billion, while in 2019 a SaaS market enjoyed a whopping $141 billion in a market share. There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth.

PPC 92

PPC Marketing SEO Subscription 92

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Content Marketing. Email Marketing. PPC Campaign.

eCommerce 150

eCommerce PPC SEO Social Media 150

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC. Bill Widmer, Ecommerce SEO & Content Marketing Consultant.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

ecomdash

SEPTEMBER 19, 2019

The post Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers? There are a lot of similarities between Google and Amazon ads. It’s easy to get confused about which one (if any) should get the majority of your ad spend. appeared first on Ecomdash.

PPC 60

PPC eCommerce Marketing eCommerce Marketing 60

Prisync

JULY 19, 2017

And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Music to the ears of every brand entering this market is the extremely low return rate.

Shipping Costs 167

Shipping Costs Leisure Electronics PPC 167

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. Marketing News Highlights. Online influencer marketing continues to grow as a key strategy for brands to make new sales. Published November 27, 2019. Let’s get started! Fresh Content.

Marketing 78

Marketing eCommerce Social Media Gifts 78

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Retail TouchPoints

JULY 4, 2022

We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance. Entrepreneur and digital marketer Mike Belasco has been the founder and CEO of eCommerce digital marketing agency Inflow since 2007.

eCommerce 232

eCommerce SEO Events Recommendation 232

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88