Fri.Dec 29, 2023

article thumbnail

How to Define and Measure KPIs for an Advertising Campaign

Digital Doughnut

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to launch sales of its products and initiates advertising with the goal of “sales” — this is logical and natural. However, just as accounting transitions from a notebook to a huge Google/Excel spreadsheet, advertising also needs to move from basic sales acquisition to broader and more amb

article thumbnail

NPS US Benchmarks 2023: Fewer Brands Show Improvement

Forrester eCommerce

New analyses from Forrester's Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumers could return $82.1B worth of holiday merchandise, survey finds

RetailDive

To address the rising cost of returns, 44% of retailers have increased return or restocking fees, according to CBRE and Optoro.

Consumer 110
article thumbnail

2023 Bowl Season’s Pop-Tarts & Food Bowl Games Are Underway

RetailWire

The college football bowl season of 2023 marked the continuation of unique post-game celebrations involving food items.

Games 98
article thumbnail

How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

article thumbnail

Help for Mediocre Writers

Practical eCommerce

To David Perell, writers and readers are thinkers and doers. The post Help for Mediocre Writers appeared first on Practical Ecommerce.

article thumbnail

BlendJet’s Portable Blender Recall Involves Nearly 5 Million Products

RetailWire

BlendJet Inc., a reputable name in the industry, has announced a recall affecting approximately 4.8 million portable blenders. These blenders were previously sold in prominent retail outlets such as Costco, Target, and Walmart. This recall follows an alarming number of reports regarding malfunctions, including blades detaching, overheating, and in some cases, even fires.

Retail 59

More Trending

article thumbnail

Bluesky Releases Internal Video and Music Player and ‘Hide Post’ Feature  

RetailWire

Bluesky, the decentralized, invite-only social network built on open-source protocol, announced that it is expanding its offering with a new integrated video and music player for links as well as a new "hide post" feature.

article thumbnail

Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. With the growing popularity of the ‘athleisure’ trend, brought on by a renewed focus on both comfort and style, sneakers and sportswear look set to dominate retail for years to come.

Apparel 284
article thumbnail

‘Streamflation’ Is Becoming the New Streaming Norm

RetailWire

As we witness a major change in the entertainment landscape, the biggest names in streaming services have marked 2023 with extensive changes to their pricing plans, especially their ad-free bundles.

52
article thumbnail

The San Diego Auto Show Returns for 2023

RetailWire

This weekend, San Diego will be brimming with automotive enthusiasm as the San Diego International Auto Show rolls into town.

article thumbnail

Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

article thumbnail

Archetype Acquires Cheddar News From Altice USA

RetailWire

Archetype, a prominent media company run by private equity firm Regent LP, has recently acquired the business news streaming platform Cheddar News.

Mobile 52
article thumbnail

Google Privacy Lawsuit Over Incognito Mode Has Been Settled

RetailWire

The Google privacy lawsuit reached a recent settlement and underscores the importance of user privacy and the ongoing debate surrounding it.

52
article thumbnail

L’Oreal Heiress Is the First Woman To Amass $100B Fortune

RetailWire

Francoise Bettencourt Meyers lands as the 12th richest person in the world and the first woman to amass a fortune worth $100 billion.

52
article thumbnail

Asthma Inhaler Switch Will Affect Millions Beginning in January

RetailWire

A popular medicine used to treat asthma will disappear from pharmacy shelves at the beginning of 2024.

45
article thumbnail

4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

article thumbnail

US Fast-Food Chains Want a Bite Out of China’s 1.4 Billion Population

RetailWire

U.S. fast-food chains are keen to expand to reach China's large population.

40