Tue.May 30, 2023

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Six Ways That B2B CMOs Can Make Customer Obsession Real

Forrester eCommerce

It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.

B2B 368
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Perry Ellis Debuts ‘Eco Denim’ Line Made from Recycled Textile Waste

Retail TouchPoints

Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis x Recover capsule collection launched with 10 styles of low-impact men’s denim pants as part of the brand’s spring 2023 line and is currently available exclusively on PerryEllis.com. Each piece in the collection contains 20% Recover recycled cotton fiber, created from textile waste, and was produced by Recover’s vertically integrated strate

Fashion 290
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Getting Buyer Experience Right Is A Must For B2B Organizations

Forrester eCommerce

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.

B2B 195
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Sun-Times: Walgreens to Lay Off 10% of Corporate Workforce

Retail TouchPoints

Walgreens Boots Alliance is reportedly planning to lay off 504 corporate employees, or approximately 10% of its corporate workforce, according to the Chicago Sun-Times. Most of the layoffs will be at its Deerfield, Ill. headquarters or Chicago office, and no stores will be affected. “None of these roles are based at our stores, microfulfillment centers or call centers,” said Marty Maloney, Spokesman for Walgreens in an interview with the Sun-Times.

Travel 289
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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The CNAPP Product Category is Getting Crowded With Capabilities

Forrester eCommerce

Cloud-native application protection platforms (CNAPP) solutions offer multiple capabilities rolled into one (marketing label) solution. CNAPP platforms claim to contain: Cloud security posture management (CSPM). Cloud infrastructure entitlement management (CIEM). Cloud workload protection (CWP), both agent-based and agentless. Container security, application security.

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Canadian Home Furnishings Retailer Bouclair Deploys New POS Solution

Retail TouchPoints

Bouclair has rolled out a new POS platform in its 54 stores across Canada. The PredictSpring solution includes both stationary and mobile POS applications along with clienteling, omnichannel commerce and inventory management capabilities. “For over 50 years, Bouclair has been committed to offering our customers not only stylish and affordable home furnishings, but also a personalized and enjoyable shopping experience,” said Peter Goldberg, President and CEO of Bouclair in a statement.

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The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Retail TouchPoints

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also have an arsenal of tools and options at their disposal for saving big on almost any purchase — from loyalty programs to partner marketing, to cash back incentives, bundle deals, discounts and price-watching intelligence from sites like CamelCamelCamel.

Events 278
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From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Forrester eCommerce

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief.

Arts 195
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The ABCs of a Successful Back-to-School Shopping Season

Retail TouchPoints

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as its boundaries have blurred. In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their BTS shopping by early July, with 81% planning to shop sales the week of July 11.

Books 294
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Best Practices To Maximize The Value You Get From Partners

Forrester eCommerce

Your ability to get the most from technology and services partners is a core competency for success in today’s ecosystem-driven businesses. We’ve been highlighting the strategies and execution to achieve this over the years. We call it co-innovation — working with partners to co-create solutions that drive your business forward. To illustrate the benefits, we mined the submissions for the 2022 Technology Strategy Impact Awards and identified four best practices for getting the most value from pa

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Amazon’s Cashierless Checkout Tech Makes Inroads at Events Venues

Retail TouchPoints

Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. Two Six Flags theme parks will feature new cashierless stores where fans can buy park essentials without waiting in line, and at the Coors Field stadium in Colorado, fans can now purchase a beer without pulling out their ID thanks to a new age verification feature in the palm-based Amazon One system.

Events 283
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Gaia-X Is Back But Only Adoption Will Signal Success

Forrester eCommerce

Until a few months ago, many saw Gaia-X as a dead entity; a project designed to create a federated and secure European data infrastructure that got stuck in a rut of bureaucracy, national interests, and blurred objectives. The service catalog was empty, the number of members was stagnating, and the real-world impact was absent.

Customer 195
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41.8% of Independent Amazon Shareholders Vote for Labor Rights Assessment

Retail TouchPoints

A group representing 41.8% of independent Amazon shareholders voted in favor of a labor rights assessment at the ecommerce giant during its annual shareholder meeting on May 24. The proposal demanded that Amazon commission a third-party assessment of the company’s commitment to workers’ freedom of association and collective bargaining rights. The proposal was filed by SHARE and SOC Investment Group and received support from shareholders including the New York City Comptroller, Praxis Mutual Fund

Banking 270
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Introducing Forrester’s Five-Part Mobile Site Best Practices Series For Retailers

Forrester eCommerce

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Mobile 195
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

Genesco expects to close more than 100 Journeys stores in fiscal 2024, more than its prior expectation of closing 60 stores, after the shoe retailer posted extremely poor results for Q1 2024, which ended April 29, 2023. The company is looking to pivot Journeys to an off-mall strategy, with 13 locations out of a planned 25 already open. Comparable sales at Journeys plummeted 14% , dragging the company’s overall comparable sales down 5% despite positive results from the Schuh and Johnston & Mu

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How Businesses Can Use Emerging Technology To Extract Value From Social Media

lateshipment

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes increasing competition that keeps brands on their toes to constantly adapt to this ever-changing playing field.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending.

eCommerce 148
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What is Sustainability in Retail?

Wiser

In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Is Tailor Brands Legit? A Complete Guide

Ecommerce Platforms

Is Tailor Brands legit? Short answer: YES. This is a question you might have asked yourself if you’ve considered using the platform for anything from building your own website, to designing a custom logo. As an all-in-one solution for “business building”, Tailor Brands promises companies a fantastic range of tools. The company promises a secure, straightforward experience, regardless of whether you’re buying a domain, building a website, or setting up a business bank account.

Banking 104
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Hoka to hit $2B in sales as DTC channel grows

RetailDive

The athletic footwear brand reported its fourth consecutive year of revenue growth above 50%, according to Deckers CEO Dave Powers.

Channel 124
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The Fulfillment Lab Review: Is This the Fulfillment Solution for You?

Ecommerce Platforms

With so many fulfillment options on the market, how can businesses decide which offers the best overall service? In this article, we discuss one option worth considering: The Fulfillment Lab. But if you don't have time to read this entire The Fulfillment Lab review, here's a quick summary: The Fulfillment Lab has a fantastic range of customizable, expedited, and white-label fulfillment options.

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The 7 best CM Commerce alternatives for 2023 (free and paid)

Omnisend

Reading Time: 9 minutes People often think that email marketing is dead. That’s not true. Marketers enjoy an ROI of $36 for every $1 spent on email marketing. This is why new email marketing platforms are coming up every day. One of the best ones is definitely CM Commerce, which is trusted by over 20,000 entrepreneurs. Its features include marketing automation, personalization, behavior-based segmentation, visual product reviews, and more.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Costco holds back on membership fee hike

RetailDive

As consumer spending slumps, the bulk retailer is holding back on its plans to boost membership fees and aiming to grow e-commerce and mobile sales.

eCommerce 112
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How To Humanize Your Brand Messaging With AI Tools | Salsify

Salsify

Using artificial intelligence (AI) tools to humanize your brand and product messaging? It seems like an oxymoron.

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May 2023 SEO News Recap

ROI Revolution

Welcome to your May 2023 SEO News Recap! Last month , we shared the latest news about AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. In this month’s SEO news update, we have the latest on Google and Bing’s AI advancements, upcoming changes regarding helpful content, an update about GA4 that is likely to bring a smile to many marketers’ faces, and more.

SEO 78
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Do You Need to Worry About Google’s Plan to Delete Inactive Accounts?

Sailthru

Marketers should use Google’s latest initiative as an opportunity to focus on their own data health and list quality. Last week Google announced that in an effort to reduce security risks, personal email accounts that have been inactive for more than two years may be deleted. According to Google, unused accounts are more likely to be compromised because of re-used passwords or because many of these accounts do not have two-factor authentication enabled.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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How Brands and Retailers Can Maximize the Value of Zero-Party Data

SheerID

Make the most of the zero-party data you gather by leveraging loyalty programs, building exclusive offers, and tapping into new audiences.

Retail 88
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Walgreens laying off 10% of corporate workforce

RetailDive

The cuts, affecting more than 500 employees, come as the pharmacy chain expands in consumer-focused care delivery.

Consumer 106
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Designing for Gen Z: What do Digital Natives Really Want in a Mobile App?

365 Retail

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. With nearly 40% of mobile users being Gen Zers, they represent the largest consumer group for video content – making them key targets when it comes to designing a successful app.

Mobile 74
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The Vitamin Shoppe interim CEO takes the job permanently

RetailDive

Lee Wright joined owner Franchise Group as chief commercial officer last year, and before that held executive roles at Conn’s.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision