Fri.Apr 21, 2023

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Sustainability is the Future — Here’s How to Make it Part of Your Business

Retail TouchPoints

Sustainability has evolved from a buzzword and marketing term to a core element of any successful retailer, and any company that doesn’t take the “S” in its ESG efforts seriously is putting itself at serious risk of falling behind. Interest in sustainability is only going to keep increasing, which means retailers have to shift their view of it — from a cost of doing business to an integral part of their growth strategy. “ Sustainability is the disruption of the Industrial Revolution, and so you&

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Keys To Succeeding As A Chief Sustainability Officer

Forrester eCommerce

Urgency isn’t enough to drive climate action and improve environmental sustainability practices. Learn several key insights from successful chief sustainability officers.

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Barnes & Noble Revamps Loyalty Program, Adding Free Option

Retail TouchPoints

Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001, launching its first free program and enhancing the benefits of its paid Membership program. The retailer also revealed plans to open 30 new stores in the coming year, although it provided no details on where they would be located or when they would open.

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Use Sustainability Mandates And Investments To Drive Supply Chain Innovation

Forrester eCommerce

The obligation to comply with supply chain regulations from the EU Supply Chain Act to a draft of US supply chain due diligence laws is spurring firms to rethink sourcing, supply chain, manufacturing policies, and supporting applications. In addition, the US and the EU alone are currently spending $1.4 trillion on environmental sustainability and climate adaptation.

Supplies 195
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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The Body Shop Names Interim CEO to Replace Departing Boynton

Retail TouchPoints

The Body Shop has named Ian Bickley, a Board Director at the retailer’s corporate parent Natura &Co , as its interim CEO. Current CEO David Boynton is stepping down after more than five years in the post. During his tenure, the retailer rejuvenated nearly 500 products and launched its new Changemaking Workshop concept stores. Bickley brings expertise in the retail and consumer goods sectors and an extensive background managing and growing international franchise opportunities, driving global

Workshop 278
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Beware The Stereotype: Gen Z Isn’t The Most Actively Green Generation

Forrester eCommerce

Businesses and media tend to catalog Gen Z (individuals born between 1997 and 2012) as the sustainability generation. Media hype surrounding young environmental activists like Greta Thunberg reinforces this stereotype. But brands and retailers should beware this boilerplate assumption. Gen Z’s relationship with environmental sustainability is nuanced.

Retail 195

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Earth Day 2023: The Green Market Revolution Spins Up

Forrester eCommerce

Climate change is accelerating, but initiatives to slow the change are having an impact. Learn three ways that the green market revolution is already gaining ground faster than expected.

Marketing 195
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C-Store Retailer Maverik Buys Kum & Go, Creating 800-Store Chain

Retail TouchPoints

Maverik — Adventure’s First Stop and its parent company FJ Group will purchase Kum & Go , which operates more than 400 convenience stores across 13 states, from current owner Krause Group. Financial terms of the acquisition, which is expected to close in the coming months, were not disclosed. As part of the deal, Maverik also is purchasing Solar Transport, a tank truck carrier and logistics provider, from Krause Group.

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Climate Adaptation Demands New Skills, Technology, And Commitment

Forrester eCommerce

Climate change impacts of this century are irreversible, and they will likely only worsen. Learn the skills, tech, and commitment needed for climate adaptation.

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Overcoming Labor Shortages in Logistics with Robotics and Automation to Deliver on Market Expectations

Retail TouchPoints

For years, fashion retailers have faced mounting pressures from both customers and employees to evolve. Considering the holistic logistics industry, and within it the warehousing sector, this industry and its verticals have been late to automate in comparison to dynamically growing tech industries, with traditional automation only gaining momentum in the early 2000s.

Marketing 278
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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This Earth Day, Take Control Of Climate Risk

Forrester eCommerce

Climate events occur more frequently every year. Treat this Earth Day as a call to action, and add climate risks to your systemic risk purview.

Events 195
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JCPenney Names New Chief Customer Officer

Retail TouchPoints

JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Katie Mullen Mullen, who joined JCPenney from Neiman Marcus in January 2022, will lead the retailer’s efforts to deliver an end-to-end integrated shopping experience that is relevant for today’s customers.

Customer 264
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The State Of IT Environmental Sustainability, 2023: Results From A Global Survey Of IT And Sustainability Decision-Makers

Forrester eCommerce

Technology and sustainability leaders can use the insights in this report to benchmark their own state of IT environmental sustainability.

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Sephora Debuts In-Store Recycling Program for Beauty Packaging

Retail TouchPoints

Sephora has teamed up with the nonprofit Pact Collective to roll out the Beauty (Re)Purposed recycling program at more than 600 stores across the U.S. and Canada. The program, which will launch in May 2023, will allow consumers to give hard-to-recycle beauty and wellness packaging waste a second life. Together, the beauty and wellness industries generate 120 billion packages every year, the majority of which end up in landfills because they are either too small, too flexible or made of too many

Consumer 276
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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The State Of Digital Commerce For Brand Manufacturers In 2023

Forrester eCommerce

Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.

B2C 195
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5 sustainable brands that would encourage you to go green

lateshipment

Our world is undergoing a significant transformation. Recently, millions of people throughout the world took to the streets to demand stricter climate regulations, causing tectonic shifts in both governments’ and businesses’ perspectives on sustainability. The concept of sustainability branding has sparked an interest among consumers. Sustainability is a subject that will be around for a while, and its significance is also increasing, so let’s go into what sustainable branding

eCommerce 130
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Standards And Frameworks Abound For Environmental Sustainability — Don’t Confuse The Two

Forrester eCommerce

Frameworks and standards are not the same. Learn the difference and get a look at some commonly used ones for sustainability.

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How Can Cart Abandonment Software Benefit Your Business?

UpSellIt

Cart abandonment is a significant problem for ecommerce businesses with the average cart abandonment rate reaching nearly 70%. Luckily, cart abandonment software is a proven solution to recover sales and enhance your customer experience. Read on to unlock the ways cart abandonment solutions can benefit your business. What is cart abandonment? Cart abandonment occurs when a website visitor adds an item to their cart but leaves the website without completing a purchase.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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It’s The 53rd Earth Day, And What Has Sales Done?

Forrester eCommerce

Learn six meaningful ways that the sales organization can contribute to sustainability efforts at your organization today.

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Plus brand Eloquii the latest to leave Walmart’s DTC portfolio

RetailDive

Plus-size specialist FullBeauty Brands is buying the cult favorite for an undisclosed amount, and the label's founder is staying on.

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Preparing for Prime Day 2023: The Amazon Seller’s Ultimate Guide

CPC Strategy

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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The Weekly Closeout: Nike releases first virtual collection and Skechers partners with Mr. T

RetailDive

The athletics retailer is unveiling its first digital collection since launching the.Swoosh platform, while the footwear brand is embracing the “t” in Skechers.

Retail 105
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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The Impact of Gamification on Retail

Sailthru

The popularity of gamification continues to soar and is now an essential marketing tool to drive engagement and loyalty. The appeal of interactive experiences has cemented itself into the world of retail. Sephora Beauty uses live streams to promote new products. Ikea recently debuted a line of chairs and desks designed specifically for gamers. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long.

Retail 78
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FitFlop opens first US store

RetailDive

The U.K.-based footwear brand, which recently secured $30 million, has turned to New York City’s SoHo neighborhood for its first U.S. location.

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Activate your dormant emails with LiveIntent’s newest solution: Email Reactivation

Liveintent

Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. However, net-new is only part of the equation. A dormant email is not the same thing as someone who is disinterested.

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Dollar General SVP takes CFO seat

RetailDive

The company’s CFO switch comes as it looks to bump up staffing in a bid to increase its market share.

Marketing 118
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Twitter tries to fix its blue check mess

RetailWire

Twitter has begun removing blue check marks to verify the identity of those tweeting on the social media site. The change has led to many widely followed people and government agencies losing their checkmarks, which could lead to further confusion in a process that has been less than smooth since it was instituted under new owner Elon Musk.

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Snap’s chief marketing officer is moving to Levi’s

RetailDive

Kenny Mitchell, whose marketing resume also includes stints at McDonald’s and Gatorade, will report to CEO-designate Michelle Gass.

Marketing 100
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H-E-B opens first Fresh Bites convenience store

RetailWire

H-E-B has opened Fresh Bites, its new convenience store banner, adjacent to one of its grocery stores in Leander, TX, north of Austin. Johnny Mojica, public affairs manager at H-E-B, said the store represents the first step in the company’s plan to rebrand its 12 gas station stores with foods sold in its supermarkets. “I think what we wanted our customers to feel when they stepped into these H-E-B Fresh Bites convenience stores was that they felt like they were going into an H-E-B st

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Mattel to launch peer-to-peer marketplace for digital collectibles

RetailDive

The update to the Mattel Creations Virtual Collectibles Platform will allow owners to display, trade and sell their assets.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision