7 Underhyped Trends to Level Up Your Ecommerce Business
BigCommerce
JUNE 16, 2022
Needless to say, ecommerce is an industry of endless change.
June, 2022
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8fig Review: Ecommerce Funding for the Modern Business
Ecommerce Platforms
JUNE 29, 2022
Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business. Luckily, we’ve discovered a way to obtain continuous cashflow for your online store, without all the hassles.
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5 Types of Online Shoppers – what they need and how you convert them
Omniconvert
JUNE 30, 2022
Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type. The post 5 Types of Online Shoppers – what they need and how you convert them appeared first on Omniconvert Ecommerce Growth Blog.
Put Your Computer Vision Models In “The Matrix” With Synthetic Data
Forrester eCommerce
JUNE 30, 2022
As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […].
How To Drive Retail Results With Integrated Tech And UX Design
Speaker: Jennifer Wright and Nick Barron
Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.
Case Study: Increasing One Athleisure Brand's Email Revenue 28%
Groove
JUNE 28, 2022
The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo.
Influencers: A Secret Weapon for Tackling Supply Chain Challenges
Retail TouchPoints
JUNE 9, 2022
With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.
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How to Start a Subscription Business that Works
Ecommerce Platforms
JUNE 20, 2022
From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up. It's tough to break through with a successful product, but the rewards are enormous, with cash flow benefits, brand loyalty, and clear revenue projections on a regular basis.
How to Optimize Your Online Storefront
Wiser
JUNE 21, 2022
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products. Maybe you’ve got some clicks coming in here and there, but they’re leaving too quickly to make an impact.
Lessons in B2B growth strategy that are literally out of this world
Forrester eCommerce
JUNE 26, 2022
I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. However, Space was my gateway […].
The Loss of Third-Party Data and How Marketers Can Respond
SheerID
JUNE 6, 2022
Learn about the challenges of data deprecation and how you can overcome them by finding privacy-friendly ways of collecting and using data.
Pricing for Profit: How to Set, Negotiate, and Succeed
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Retail TouchPoints
JUNE 13, 2022
Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.
2022 Global Ecommerce Report: Fashion and Apparel
BigCommerce
JUNE 22, 2022
Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for…
Is Shopify Legit? Learn if Shopify is Safe for Selling and Buying
Ecommerce Platforms
JUNE 8, 2022
Is Shopify legit? Yes. Shopify is a legitimate business that started in 2006. It's a company that primarily sells what's called an “ecommerce platform,” for constructing online stores, usually with little coding knowledge. This way, even beginners can launch their businesses with beautiful websites and payment processing tools to sell online.
How to Identify Pricing Competitors & What to Do with the Data
Wiser
JUNE 7, 2022
Brands and retailers face many obstacles when forming a pricing strategy. Often, they are so focused on looking at their own images and internal goals that they forget to keep an eye on competitors. But there are many advantages when it comes to identifying and using competitor data. Staying aware of other brands’ movements is crucial to forming a successful and competitive pricing strategy.
4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
Actionable Insights and Metrics That Unlock Channel Sales Growth
Forrester eCommerce
JUNE 22, 2022
Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […].
Creating a Military Discount Program (and Our Favorite Examples)
SheerID
JUNE 8, 2022
Check out some of our favorite ways companies use military discount programs to quickly get discounts and benefits to our troops.
Circle K Parent to Roll Out Self-Checkout Tech to 7,000 Stores
Retail TouchPoints
JUNE 2, 2022
Alimentation Couche-Tard Inc. , parent company of the Circle K convenience store chain, will purchase more than 10,000 touchless self-checkout systems, with plans to deploy them in more than 7,000 Circle K and Couche-Tard stores in the U.S., Canada and Europe over the next three years. The Mashgin system, branded as “Smart Checkout,” relies on AI-powered technology that can improve customer checkout time up to 400%.
5 Content Marketing Ideas for July 2022
Practical eCommerce
JUNE 1, 2022
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce.
A Blueprint for B2B Commerce
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Here's what passage of the Fashion Act would mean for apparel companies
RetailDive
JUNE 13, 2022
If passed, the Fashion Act will apply to global apparel and footwear companies with more than $100 million in revenue that do business in New York. In short, almost every big global brand.
How to Have Fact-Based Compliance Conversations With Store Managers
Wiser
JUNE 14, 2022
Once products leave the manufacturer and make their way out into the world, it becomes a lot more difficult for brands to keep track of exactly how those products are being handled. No matter how many planograms you create, or ground-breaking display ideas you have, your products can’t succeed without compliance from retailers at the store level.
What’s New In EMEA Mobile Banking
Forrester eCommerce
JUNE 21, 2022
Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.
Outsourcing Fulfilment to Save Time? Here’s Three Things Retailers Should Look For
365 Retail
JUNE 27, 2022
For fast-scaling e-commerce retailers, saving time often ranks as a top reason for outsourcing the picking, packing and delivery of their shoppers’ orders. ‘Time-saving’ was also a key consideration for fulfilmentcrowd when it refreshed its customer app. . Uniquely, the international fulfilment provider wanted to improve its app so that e-commerce retailers actually used it less.
Innovation Fest: Summer of AI
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
WWD: Sephora CEO Leaving After Less Than Two Years
Retail TouchPoints
JUNE 7, 2022
Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.
Data To Help You Choose The Right ERP Implementation For Your Online SME Business?
RetailMinded
JUNE 7, 2022
When an SME merchant experiences rapid growth its profit margins might go up – but its back office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and a lack of visibility hampers decision making.
Amazon launches virtual try-on for shoes
RetailDive
JUNE 9, 2022
The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.
Announcing The 2022 Canadian Event Award Finalists
Canadian Special Events
JUNE 3, 2022
Congratulations to the nominees for the 25th Annual Canadian Event Awards. Thank you to our esteemed panel of judges for their time and efforts in scoring hundreds of submissions. Over the coming months, we’ll be featuring every one of our nominees, shining a light on their creativity and celebrating their success, so stay tuned to our feeds. .
Secrets of a Successful Sale: Optimizing Your Checkout Process
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Three Ideas To Make Your Messaging A Hit With Buyers
Forrester eCommerce
JUNE 24, 2022
Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are carefully crafted by screenwriters in the writer’s room, who meet and brainstorm how to deliver the most engaging experience. B2B marketers could learn a thing or two from these writers, especially when it comes to building and enabling effective messaging.
Save money and the planet: O2 launches ‘Feel good shopping’
365 Retail
JUNE 16, 2022
Virgin Media O2 has partnered with Kindred to launch ‘Feel good shopping’ a unique sustainable shopping service. The new retail shopping feature will help customers save money and support eco projects while shopping online. The exclusive ‘Feel Good Shopping’ feature is now live in the My O2 app giving customers discounts and deals at over 70% of the top UK online retailers and more than 20,000 retailers in total.
Hudson Expands Global Loyalty Program to North America
Retail TouchPoints
JUNE 9, 2022
Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. The Red By Dufry program is already live in the 50+ countries where Dufry operates. Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app.
29 Ecommerce Website Designs for Inspiration in 2022
eCommerce CEO
JUNE 17, 2022
Nowadays, it doesn’t require a ton of technical skill to build a website. Because of the number of ecommerce platforms available today, you don’t have. Read more.
Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
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