Prisync
JUNE 14, 2018
You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online. Despite your position, at some point, you may have battled with selling your products on an online marketplace or selling your products on your own hosted website.
Optimizely
JUNE 14, 2018
When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly recognizable because the company has a consistent message at all times.
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eCommerceFuel
JUNE 15, 2018
Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. We’re picking up the conversation we started last week on leveraging Kickstarter, but we shift gears to talk about how Adam’s company has cultivated and maintained such an awesome culture (while still managing to create super high-quality products), which marketing tactics are giving them the best ROI, and more.
Forrester eCommerce
JUNE 15, 2018
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.
Speaker: Jennifer Wright and Nick Barron
Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.
BigCommerce
JUNE 13, 2018
As an online seller, chances are good that you charge your customers for shipping or delivery fees at least some of the time. In the US, this can present a challenge because some US states require that retailers charge sales tax on shipping charges, while other states do not. And each state’s regulation on sales tax and shipping charges is not always clear and concise.
Kissmetrics
JUNE 11, 2018
“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 14, 2018
Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].
BigCommerce
JUNE 13, 2018
One of the more common ecommerce business models is to buy products at wholesale or retail and then turn around and resell those items for a profit online. But sales tax can throw a monkey wrench in those works. You will generally be required to pay sales tax on these purchases, even if you just intend to enter them into inventory in your online store.
Kissmetrics
JUNE 11, 2018
There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter. What are you supposed to believe? Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do.
RTP blog
JUNE 13, 2018
Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020. Or he might follow the lead of other business world “retirees” like Bill Gates and Michael Bloomberg, using his voice and wealth to support causes he believes in.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Forrester eCommerce
JUNE 14, 2018
Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically. To get the conversation going, Tracy Eiler, InsideView’s […].
Store Growers
JUNE 11, 2018
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.
RTP blog
JUNE 11, 2018
By Andi Simon, Simon Associates You don’t have to look far to see the massive changes that brick-and-mortar retailers face today. The challenges are everywhere. Generations that used to buy goods from actual stores are being replaced by waves of people, particularly Millennials, who have mastered the art of online shopping. E-Commerce providers have enormous power.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
Forrester eCommerce
JUNE 14, 2018
The design market is hotter than ever — especially for human-centered design, which is the right way to do it. There are more jobs, more spending, and more executive interest. But what if your company doesn’t really get design? Or what if you need help because you can’t support a full design team? Or what […].
Bootstrapping Ecommerce
JUNE 11, 2018
This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce.
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits.
My Wife Quit Her Job
JUNE 13, 2018
As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy. In this episode, I’m going to formally announce my new business with my partner Toni Anderson! Click Here To Add Your Brand To Our Next Sweepstakes What You’ll Learn Why giveaways are a great way to grow your email list How our new service works Why it&
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Forrester eCommerce
JUNE 12, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #4: If you build a platform, developers and customers will come. Reality: Every day, you must earn the trust and investment of customers and […].
TradeGecko
JUNE 15, 2018
As a wholesale business, you make money when retailers buy your goods – but that’s sometimes easier said than done. If you're out of ideas on how to attract more buyers, we have 10 tips for wholesale business owners that you might be interested in!
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules.
SellBrite
JUNE 13, 2018
If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up. To start out, let’s look at what Amazon’s fees for FBA actually are and how their fee schedule is set up. How does Amazon’s fee schedule work?
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
Forrester eCommerce
JUNE 13, 2018
Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles. Fulfillment has become the key parameter for grocers to grow their digital business. […].
TradeGecko
JUNE 15, 2018
As a wholesale business, you make money when retailers buy your goods – but that’s sometimes easier said than done. If you're out of ideas on how to attract more buyers, we have 10 tips for wholesale business owners that you might be interested in!
Inflow Insights
JUNE 12, 2018
Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear. As a result, they have a lower cost-per-click (CPC) than other ads on the page and a higher click-through-rate (CTR). Relevance is the singular most important factor Google uses to determine an ad’s quality score , which the marketing platform uses to set the auction price for
A Better Lemonade Stand
JUNE 15, 2018
In this article we discuss in detail what exactly ecommerce is, how to start an ecommerce business, how to run an ecommerce website and much more. The post What is Ecommerce? appeared first on A Better Lemonade Stand.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
Forrester eCommerce
JUNE 13, 2018
This is an amazingly accelerated time to be alive. During my nearly fifty years on the planet, we have increased by many orders of magnitude the knowledge that we have about our own existence. Research into the ultimate origins and functions of things ranging from life itself to skills and traits like language or culture […].
Fastr
JUNE 13, 2018
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.
Ecommerce Platforms
JUNE 13, 2018
There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might need a self-hosted installable script. Foxy is one such eCommerce platform that allows you to quickly setup an eCommerce store and start selling online.
A Better Lemonade Stand
JUNE 11, 2018
Creating a beautiful & functional website is as easy as selecting one of the top Shopify themes! Pick the perfect Shopify theme for your online store here. The post How to Pick the Perfect Shopify Theme for Your Online Store: 2018 Edition appeared first on A Better Lemonade Stand.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
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