Retail TouchPoints

NOVEMBER 29, 2021

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. The latest data from the Adobe Digital Economy Index revealed that out-of-stock messages rose a whopping 325% in October 2021 compared to the same month in pre-pandemic times (way back in 2019), and in the last month alone consumers have been hit with more than 2 billion out-of-stock messages online.

Gifts 312

Gifts Supplies Shipping Consumer 312

GetElastic

DECEMBER 2, 2021

Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections , with the biggest returns projected for Cyber Monday. Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season.

Small Business Retail 148

Small Business Retail Toys Point of Sale Books 148

GetElastic

DECEMBER 1, 2021

Prior to the emergence of the COVID-19 pandemic, we saw a shift in customer buying habits, as more and more shoppers were in search for convenience and preferred to complete their purchases online. So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. Shoppers fell in love with the ease and convenience of online shopping for their favorite products and having it automatically delivered to their door steps, without

Subscription 148

Subscription Payment Services Payments eCommerce 148

Forrester eCommerce

NOVEMBER 30, 2021

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Marketing 365

Marketing B2B Operations 365

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

Retail

BigCommerce

DECEMBER 1, 2021

Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…

Channel 370

Channel Marketing Omnichannel 370

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

Events 339

Events Social Media Improvements Customer 339

Forrester eCommerce

NOVEMBER 30, 2021

Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.

Marketing 359

Marketing B2B Operations 359

BigCommerce

DECEMBER 2, 2021

High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…

Marketing 337

Marketing 337

Kissmetrics

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Retail TouchPoints

NOVEMBER 30, 2021

eBay will acquire Sneaker Con Digital ’s authentication business to enhance the marketplace’s Authenticity Guarantee. More than 1.9 million pairs of sneakers are available on eBay any given day, making the category an important one for the retailer. “eBay has always been a vibrant community of enthusiasts, with deeply knowledgeable buyers, sellers and employees,” said Jordan Sweetnam, SVP and General Manager of eBay North America in a statement.

Events 306

Events Operations Management Customer 306

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Customer

Forrester eCommerce

DECEMBER 1, 2021

In 2022, “anywhere commerce” will be the mantra as brands invest in tech to meet buyers in every possible shopping moment.

Technology 367

Technology Customer Experience Omnichannel Customer 367

BigCommerce

NOVEMBER 29, 2021

Expanding your online presence can seem daunting, but it doesn’t have to be.

Consumer 385

Consumer Omnichannel 385

Kissmetrics

DECEMBER 3, 2021

In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches.

Social Media 271

Social Media Blog White Paper SEO 271

Retail TouchPoints

DECEMBER 2, 2021

Since the start of the pandemic, the prevalence ofanxiety, stress, depression and PTSD amongst all age groups has skyrocketed — igniting more conversations around mental health. Subsequently, the term “neurodiversity” has sprung up in multiple conversations surrounding the way we interact with our environments. Neurodiversity celebrates the differences in how people’s brains take in and process information.

Retail 317

Retail Clothing Magazine Technology 317

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce

Forrester eCommerce

DECEMBER 2, 2021

With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does.

Customer Experience 195

Customer Experience Improvements Customer Automotive 195

Ecommerce Platforms

NOVEMBER 29, 2021

When it comes to choosing the best ecommerce platform, Australia has plenty of options. Just like the majority of the world today, Australians have rapidly embraced the benefits of ecommerce for quick and convenient transactions. Entrepreneurs have endless opportunities to convert customers with the right selection of products, and services. Of course, if you’re a business leader thinking of getting started online, you’re going to need a few essential tools before you jump in.

eCommerce Platforms 196

eCommerce Platforms eCommerce Payment Services Shipping Costs 196

Kissmetrics

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business intelligence (BI) tool from Google.

Marketing 250

Marketing Social Media Presentation Information 250

Retail TouchPoints

DECEMBER 1, 2021

In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its position as a truly peak shopping period, Black Friday 2021 was a mixed bag for retailers. Store traffic was 47.5% higher than 2020’s, although it was not yet back up to 2019 levels (Black Friday 2021 was down 28.3% from 2019, according to Sensormatic Solutions ).

Small Business Retail 279

Small Business Retail Retail Supplies Consumer 279

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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

B2B

Forrester eCommerce

DECEMBER 1, 2021

At this point, it’s abundantly clear that if we aren’t extremely careful, AI will identify and exploit harmful biases in training data. And AI-based discrimination — even if it’s unintentional — can have dire regulatory, reputational, and revenue impacts. Knowing this, many companies, governments, and NGOs have adopted “fairness” as a core principle for ethical […].

Customer 195

Customer 195

My Wife Quit Her Job

DECEMBER 1, 2021

Today I’m really happy to have Parth Kukreja on the show. Parth is a genius, he’s only 19, and he started a 7 Figure business selling pet jewelry online. Parth is open-minded, constantly learning and he’s willing to try any strategy. In this interview, you’ll learn how Parth grew his business to 7 figures using TikTok. What You’ll Learn Parth’s journey and how he started a 7 figure business at 19 years old How creating viral Tiktok videos grew his Jewelry busi

Jewelry 156

Jewelry Books Other eCommerce 156

Kissmetrics

DECEMBER 3, 2021

Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships. Unfortunately, it’s a problem likely to get worse. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving?

Marketing 240

Marketing Management Improvements Events 240

Retail TouchPoints

DECEMBER 2, 2021

Dollar General is preparing to embark on a massive expansion as it comes off a strong Q3 2021. The off-price retailer announced plans for 1,050 new store openings, 1,750 store remodels and 100 store relocations; the launch of 1,000 pOpshelf locations by fiscal 2025; and the company’s entrance into Mexico with 10 stores in fiscal 2022. The new store openings will help Dollar General maintain its momentum.

Operations 305

Operations Consumer Marketing Retail 305

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

Retail

Forrester eCommerce

DECEMBER 1, 2021

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […].

Management 195

Management Technology B2C Customer 195

My Wife Quit Her Job

NOVEMBER 29, 2021

AliExpress is one of the largest ecommerce marketplaces in the world and extremely popular among businesses and consumers alike. For small business owners, AliExpress dropshipping has become a cheap and easy way to start selling online. Meanwhile, consumers all over the world can purchase inexpensive merchandise from China that can’t be found anywhere else.

eCommerce 156

eCommerce Consumer 156

Kissmetrics

DECEMBER 1, 2021

All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you can and cannot say, with serious consequences if you make a mistake.

SEO 236

SEO White Paper Improvements Other 236

Retail TouchPoints

DECEMBER 3, 2021

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. “The day-to-day work that most people within a retail organization are doing to bring assortments to life is driven by in-person meetings — there’s not great data to support it, it’s a lot of meetings, emails, Excel, and getting together in and room and saying, ‘What you think?

Consumer 264

Consumer Merchant Services Retail Social Media 264

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

Management

Forrester eCommerce

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape. Yet, […].

B2C 195

B2C Marketing Social Media Customer 195

Omnisend

DECEMBER 1, 2021

Reading Time: 6 minutes. Email marketing remains one of the most effective ways to convert your subscribers into loyal fans and customers. But keeping your audience engaged in this distraction-filled world is harder than ever. That’s where a soap opera sequence can save the day. Like the daytime TV shows it’s named after, a soap opera sequence uses storytelling, drama, and cliffhangers to hook your subscribers.

Blog 158

Blog Information Marketing Other 158

Kissmetrics

NOVEMBER 30, 2021

Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You always hear marketers talking about the distinction between page one and page two in SEO.

SEO 235

SEO Social Media Mobile Information 235

Retail TouchPoints

NOVEMBER 30, 2021

In the first usage of Amazon ’s Just Walk Out (JWO) technology by a non-Amazon international retailer, Sainsbury’s has deployed the cashierless solution in its Holborn Circus convenience store. In another first, customers access the checkout solution via the Sainsbury SmartShop app rather than the Amazon app, meaning they can use an interface they already are familiar with.

Technology 297

Technology Payment Services Customer Experience Blog 297

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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

eCommerce