Forrester eCommerce

MARCH 7, 2024

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.

Marketing 428

Marketing B2C B2B Customer 428

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Marketing 363

Marketing PPC SEO Magazine 363

Forrester eCommerce

AUGUST 11, 2023

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy.

Marketing 195

Marketing B2B Blog 195

Forrester eCommerce

APRIL 20, 2021

At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these common missteps.

B2B 385

B2B Marketing Customer 385

UpSellIt

MAY 20, 2024

Ecommerce stores can capitalize on this enthusiasm by tailoring their marketing to align with summer activities. By understanding the unique demands of the season and embracing seasonal marketing, stores can provide shoppers with everything they need to make the most out of the summer. Why is Seasonal Marketing Important?

Marketing 108

Marketing Gifts Outdoor Clothing 108

Forrester eCommerce

JUNE 17, 2021

B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.

Marketing 292

Marketing B2B Customer 292

Forrester eCommerce

MAY 1, 2024

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

B2B 361

B2B Operations Marketing 361

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? A/B Test Emails.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Forrester eCommerce

MAY 14, 2019

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.

Marketing 381

Marketing Customer Loyalty Consumer Customer 381

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 296

Marketing Information Consumer Reference 296

Forrester eCommerce

APRIL 30, 2024

The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]

Customer Experience 242

Customer Experience Customer Marketing 242

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Segment your contacts.

Marketing 363

Marketing X-cart Webinar Recommendation 363

BigCommerce

JUNE 8, 2020

Your marketing strategy is a key piece of your business’ future financial success. While not every one of your marketing…

Marketing 371

Marketing eCommerce Marketing eCommerce 371

Retail TouchPoints

MAY 8, 2024

Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. Part of our process for developing the Benchmark Report was considering some of our customers’ digital strategies. Pitié: Ultimately, your best acquisition strategy is a retention strategy.

Merchant Services 221

Merchant Services eCommerce Channel Mobile 221

Forrester eCommerce

JANUARY 7, 2022

It’s important for organizations to unite around an audience-focused go-to-market strategy. CEOs have enough on their plates, so how can portfolio marketers get their attention? Focusing on three things will convince your CEO that embracing an audience-focused go-to-market strategy is crucial for business.

Marketing 354

Marketing Operations Customer B2B 354

Kissmetrics

NOVEMBER 13, 2020

Using quizzes in your marketing strategy is one of the most underrated marketing moves. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Do: Be Honest About Your Marketing Strategy.

Marketing 363

Marketing Social Media Recommendation Information 363

Kissmetrics

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Books 308

Books Marketing Social Media Information 308

Groove

FEBRUARY 27, 2020

Every marketer wants to have the best, most highly-optimized inbound marketing strategy. We're sharing 5 tactics to help ignite your site's performance and improve your strategy. Inbound Marketing Strategy Tips. Implement these 5 steps to ensure a successful inbound marketing strategy: Have a plan.

Marketing 312

Marketing Improvements SEO Recommendation 312

BigCommerce

APRIL 16, 2020

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…

eCommerce 422

eCommerce Marketing eCommerce Marketing 422

Kissmetrics

JULY 13, 2021

If you’re building a link building strategy, it’s important to know that it won’t be instant. This blog post will show you 13 fool-proof link building strategies you can put to work today. 13 Link Building Strategies for Marketers. By following my link building strategies.

Marketing 347

Marketing Social Media Blog Article 347

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Use influencer marketing. Use Influencer Marketing. Use Instagram Shopping.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Forrester eCommerce

NOVEMBER 8, 2022

Yet if you ask each member of your executive leadership team how they define go-to-market strategy, you will likely get a different answer from each of them. It’s more important than ever for B2B organizations to make sound strategic decisions.

Marketing 195

Marketing B2B 195

Kissmetrics

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing 356

Marketing Social Media PPC Customer 356

MakeWebBetter

MAY 7, 2024

With loads of marketing emails, launching lead-generation campaigns, and engaging in numerous customer interactions — are you just throwing things your customers’s way? Despite these best-of-the-best eCommerce marketing strategies, are you lacking? And, what other marketing [.]

BigCommerce 78

BigCommerce Marketing eCommerce Marketing eCommerce 78

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs. B2B Email Marketing Strategies. Clean Your Email List. Use Segmentation.

B2B 195

B2B Marketing Merchant Services Webinar 195

Groove

MARCH 20, 2020

The downside with this advancement, however, is that creating an eCommerce marketing strategy is becoming difficult for brands. Creating A Successful eCommerce Marketing Strategy. All of these things happen to be some of the benefits of using the inbound marketing methodology. Clean Up Existing Data.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Blog 332

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 309

Marketing Social Media Books Article 309

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Marketing 363

Marketing Document Channel Social Media 363