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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

Small business owners already have a lot on their plate. Their business is their baby, and they’ve poured their blood, sweat and tears into big-picture plans while eagerly embracing the day-to-day work. There’s always too much to do in too little time — late nights, stress and sacrifices come with the territory.

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The Death Spiral of Discounting

Smile.io

Discounts seem like a good business strategy, right? Blog Jonathan Roque Free shipping Free shipping is a major factor in delivering a great customer experience in ecommerce. Free shipping is something that people value and are willing to switch brands for. Well, it depends on how often you run discounts.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

It took a year of testing to get this down, but now John and Shari sit on the Facebook Small Business Advisory board –– helping to educate even the Facebook team on how to personalize ads based on cohorts to drive ridiculously high Return on Ad Spend (ROAS). But they eventually figured it out (hint: what you ship it in!).

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Choosing the right products to sell will impact every other business decision you make. Forget which shipping options you offer. The motivation behind launching our business was a combination of wanting to be in charge of our own destiny and the thrill of making a high quality American-made product that others would enjoy and value.

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Squarespace Review (Sep 2020) – 11 Pros and Cons of Using Squarespace

Ecommerce Platforms

You can make truly stunning websites : Because it’s designed to suit creative small business owners, Squarespace is excellent for designing stunning websites. Squarespace was founded by Anthony Casalena in 2004 and has been slowly adding updates over the years. Let’s look at the pros and cons in closer detail.

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How Does Shopify Work? The Ultimate Shopify Review [2018]

eCommerce CEO

Shopify is an easy-to-launch option for ecommerce store owners that integrates well with drop shipping companies like Ordoro , but can also be used to sell white label and manufactured products. In business since 2004, the company has had the chance to iron out most of the kinks in their platform. Features - 8/10.

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Magento Versus Shopify: Which Platform You Should Choose in 2020?

Onilab User Guides

Shopify has been around since 2004. This is what the core Shopify customer base looks like: Customers who are new to online retail. Once they know how to refill stock, receive payments, and ship stuff they are good to go. Magento and Shopify might look similar on the outside but, in reality, they don’t have a lot in common.

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