Remove 2016 Remove B2C Remove Multi-channel
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. For today’s B2C brands, nothing happens outside the context of the customer. That needs to change. The New Balance Sheet.

Customer 293
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. AOV up 2x the rate in 2016. Silver Jewelry Club has you beat. Customer Loyalty.

eCommerce 411
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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Inbound Marketing for Ecommerce – Complete Guide

Ecommerce Platforms

A 2016 survey states that eCommerce brands spent anywhere between 30% to 57% on paid search ads. Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. That may work for B2B businesses, but B2C eCommerce businesses will end up in the spam folder pretty fast.

eCommerce 118
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7 Powerful Enterprise E-Commerce Platforms for Retail Businesses

Fabric

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Salesforce B2C Commerce is the result of the acquisition of Demandware in 2016. Commercetools lacks dropshipping and marketplace operations capabilities as well.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.