Brands Need a Dedicated Balance Sheet for Customer Health
Retail TouchPoints
AUGUST 9, 2021
Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. For today’s B2C brands, nothing happens outside the context of the customer. That needs to change. The New Balance Sheet.
Let's personalize your content