eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs
Inflow Insights
JANUARY 15, 2020
Since people are more likely to buy products on a desktop or laptop vs a mobile device, our own internal rule of thumb is that the mobile conversion rate should be at least 1/2 of the desktop conversion rate (if it’s less than that, there’s room for optimization). Even a high bounce rate (above 80%) is normal.
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