Ecommerce KPI Benchmarks (October 2016)
Store Growers
OCTOBER 12, 2016
Mobile: 41%. Some countries will skew a lot more towards mobile. Mobile: 21%. Source: Monetate Ecommerce Quarterly (Q2 2016). Google PPC. Facebook PPC. Source: Monetate Ecommerce Quarterly (Q2 2016). Mobile visitors convert at almost half the rate of desktop visitors. Social PPC Advertising.
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