Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
Retail TouchPoints
JULY 9, 2024
Since unveiling this vision, the retailer simplified its loyalty program design in April 2024 to nearly double the rate of rewards for members, and in June 2024 it invested $40 million to upgrade its Reno, Nev. I’m also looking at where I can [continue to] utilize customer data in a meaningful way.
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