Forrester eCommerce

NOVEMBER 12, 2024

Are you bullish on AI’s potential to transform the way frontline B2B marketers work? My research found that frontline marketing leaders in B2B organizations are very bullish.

B2B 284

B2B Marketing Technology 284

Practical eCommerce

NOVEMBER 19, 2024

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content. The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce.

Marketing 93

Marketing eCommerce 93

Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 397

B2C Marketing Technology Customer 397

Forrester eCommerce

SEPTEMBER 25, 2024

MAICON 2024 insights and inspiration are still resonating. Learn three key lessons that set marketers up for success in an uncertain future.

Marketing 259

Marketing B2B Operations 259

Forrester eCommerce

OCTOBER 21, 2024

Earlier this year, I published a report exploring the decline of global brands in China’s consumer market, and the concurrent rise of domestic ones. Five […]

Consumer 221

Consumer Marketing B2C 221

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 310

Marketing eCommerce Platforms Shopify Shopping Carts 310

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Forrester eCommerce

MARCH 28, 2024

Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]

Consumer 504

Consumer B2B Customer Experience B2C 504

Forrester eCommerce

SEPTEMBER 9, 2024

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Big picture, the market is more difficult than in the past decade. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year.

Books 243

Books Technology Marketing 243

Forrester eCommerce

AUGUST 1, 2024

We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak. Now, in 2024, we evaluated the 12 prominent Adobe services providers, considering the impact of generative AI […] Time flies.

Marketing 273

Marketing B2C Technology 273

Forrester eCommerce

AUGUST 27, 2024

Are you ready to transform your B2B marketing and sales strategies? Forrester’s B2B Summit EMEA 2024 is just around the corner, and it’s the event you can’t afford to miss. Here’s why you need to be there. Revolutionize Your B2B Strategy. In today’s fast-paced business environment, staying ahead of the curve is crucial.

B2B 273

B2B Events Marketing 273

Forrester eCommerce

MARCH 19, 2024

Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q1 2024. We looked at the top 15 vendors in the market and evaluated them across 25 criteria.

Marketing 413

Marketing 413

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

OCTOBER 8, 2024

We’re excited to announce the inaugural release of Forrester’s Wave: Attack Surface Management Solutions, Q3 2024. In this Wave for Attack Surface Management (ASM), we evaluated the eleven most significant ASM vendors in what is currently a rapidly evolving market segment.

Management 195

Management Marketing 195

Forrester eCommerce

NOVEMBER 7, 2024

Our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, shows a fractured market. Marketers have plenty of options. Yet while recent disruption has caused angst, it also spurred innovation.

Customer 195

Customer Marketing B2B Reference 195

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 410

B2B Marketing Other 410

Forrester eCommerce

FEBRUARY 27, 2024

This has enabled fintech firms to deepen their market penetration. Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition.

B2B 396

B2B Marketing Banking Games 396

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Forrester eCommerce

NOVEMBER 4, 2024

Revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA 2024.

B2B 221

B2B Operations Marketing 221

Forrester eCommerce

AUGUST 1, 2024

We are thrilled to release our third-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2024. We looked at the top eight vendors in the market today and evaluated them across 34 criteria. Why is EUEM so important? As […]

Management 243

Management Marketing 243

Retail TouchPoints

MAY 20, 2024

This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last mile and fulfillment. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

Customer Retention 284

Customer Retention Fulfillment Mobile Customer Experience 284

Forrester eCommerce

SEPTEMBER 10, 2024

At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies.

B2B 273

B2B Marketing 273

Forrester eCommerce

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

B2B 397

B2B Customer Marketing 397

Forrester eCommerce

JANUARY 16, 2024

Tech spend will grow in 2024 by 5.3%, driven especially by the Asia Pacific market, software, generative AI, and green and digital innovation.

Marketing 273

Marketing Information Technology 273

Forrester eCommerce

OCTOBER 31, 2023

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.

Customer 389

Customer B2C Marketing 389

Forrester eCommerce

JANUARY 25, 2024

Accounts payable (AP) invoice automation is a rapidly growing market. This market is highly competitive, with numerous vendor choices available. Looking ahead to 2024, it is important for finance and payment professionals to […]

Payment Services 273

Payment Services Operations Technology Marketing 273

Forrester eCommerce

OCTOBER 21, 2024

European B2B marketing is conquering challenges as businesses navigate through fluctuating economic climates, process inefficiencies, data management challenges, and recruitment difficulties.

B2B 195

B2B Marketing Presentation Management 195

Forrester eCommerce

AUGUST 8, 2024

According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. Awareness around generative AI (genAI) among consumers is peaking. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359

Consumer B2C Customer Marketing 359

Forrester eCommerce

MARCH 25, 2024

Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. We looked at the top 12 vendors in the market and evaluated them across 24 criteria.

Management 259

Management Marketing 259

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

CPC Strategy

AUGUST 16, 2024

Marketing 2024 Election: What Marketers Need to Know By Emily Sullivan Aug 16 2024 According to eMarketer, U.S. political ad spending will pass $12 billion in 2024—a new high—as compared to the $4.25 “At this point, marketers have weathered multiple years of black swan events.

Marketing 92

Marketing Blog Books Channel 92