Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 397

B2C Marketing Technology Customer 397

Forrester eCommerce

AUGUST 1, 2023

A precarious economy has tempered business and technology leaders’ budget expectations. Our 2024 Planning Guides advise on where to invest and experiment for success. But now is not the time to retreat.

Technology 360

Technology Customer Marketing 360

Forrester eCommerce

JANUARY 25, 2024

Accounts payable (AP) invoice automation is a rapidly growing market. Drivers include: the digital transformation of the CFO office, focus on cost reduction and operational efficiency, and advancements in technologies like AI/ML. This market is highly competitive, with numerous vendor choices available.

Payment Services 273

Payment Services Operations Technology Marketing 273

Forrester eCommerce

AUGUST 1, 2024

We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak. Now, in 2024, we evaluated the 12 prominent Adobe services providers, considering the impact of generative AI […] Time flies.

Marketing 273

Marketing B2C Technology 273

Forrester eCommerce

FEBRUARY 6, 2024

We’re only a month into 2024, and the business landscape remains volatile. The market is rife with tension as tech layoffs and organizational restructuring remain frequent.

Technology 243

Technology Marketing Information 243

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

NOVEMBER 6, 2024

Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).

Technology 307

Technology Marketing Other B2C 307

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Yet, our client interactions reveal these increases […]

B2B 293

B2B Marketing Operations Technology 293

Retail TouchPoints

JULY 9, 2024

UK retailer Co-op is working with Walmart Commerce Technologies to bolster its “quick commerce” operations. In March 2024, Co-op rolled out its own membership program to give consumers access to exclusive offers, discounts and events. The company aims to grow its member base from 5 million to 8 million by 2030.

Technology 245

Technology Order Fulfillment Fulfillment Operations 245

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Determining how and where to implement this technology to drive ROI remains a significant challenge. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.

eCommerce 264

eCommerce Recommendation Customer Experience Technology 264

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). Many companies have long been using AI and machine-learning technologies to enhance their business practices.

Retail 303

Retail Customer Experience Technology Operations 303

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Forrester eCommerce

SEPTEMBER 2, 2024

The APAC market is never short of innovative payment technologies. More recently, AI and blockchain technologies have injected new vitality into the payment market. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific (APAC) and beyond.

Merchant Services 284

Merchant Services Mobile Payments Mobile Technology 284

Retail TouchPoints

JULY 23, 2024

Have retailers truly embraced certain technologies? The power of one plus one becoming three is going to be exponentially higher in 2024, not only when it comes to the kind of collabs and the nature of them but the way they’ll come to life in digital, physical or a combination of the two,” Andersson said.

Consumer 235

Consumer Games Retail Other 235

Forrester eCommerce

JANUARY 16, 2024

Tech spend will grow in 2024 by 5.3%, driven especially by the Asia Pacific market, software, generative AI, and green and digital innovation.

Marketing 273

Marketing Information Technology 273

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 233

B2B eCommerce BigCommerce Omnichannel 233

Forrester eCommerce

NOVEMBER 7, 2024

According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3

Management 273

Management B2C Technology Marketing 273

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. There’s a whole creative AI industry out there, churning out material for marketing campaigns without much more than a few prompts from humans.

B2C 246

B2C Multi-channel B2B Marketing 246

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Gifts 278

Gifts Social Media Mobile Games 278

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Are you in the eCommerce industry?

Events 195

Events Social Media Download eCommerce 195

Retail TouchPoints

DECEMBER 13, 2023

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Technology is going to be central [to the store experience] — it has to be.

Sporting Goods 282

Sporting Goods Technology Omnichannel Operations 282

CPC Strategy

AUGUST 16, 2024

Marketing 2024 Election: What Marketers Need to Know By Emily Sullivan Aug 16 2024 According to eMarketer, U.S. political ad spending will pass $12 billion in 2024—a new high—as compared to the $4.25 “At this point, marketers have weathered multiple years of black swan events.

Marketing 92

Marketing Blog Books Channel 92

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

TalkingRetail

SEPTEMBER 20, 2024

Best Use of Technology – Multiple WINNER: One Retail One Retail, the healthcare retail arm of foodservice giant Compass Group, introduced its first fully frictionless automated convenience store at the Princess Royal Hospital in Telford, Shropshire, in November 2023.

Technology 52

Technology Retail Marketing 52

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. billion, up 7.5% from last year. from 2022 to $222.1

eCommerce Marketing 261

eCommerce Marketing eCommerce Marketing Mobile 261

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

Retail 219

Retail Article Omnichannel Customer Experience 219

Retail TouchPoints

OCTOBER 24, 2024

Lemonis hinted at this strategic shift when reporting the company’s Q1 2024 earnings earlier this year, sharing that Beyond had entered a “wide-scoping” relationship with Salesforce centered on cleaning and better leveraging all the customer data Beyond now has from its combined brands. million and revenue decrease 16.6%

Marketing 233

Marketing Reference Improvements Customer Data 233

365 Retail

FEBRUARY 3, 2024

Integrated Systems Europe (ISE) 2024, hosted in the scenic Fira de Barcelona Gran Via, marked an unprecedented milestone in its 20-year history, attracting 73,891 verified attendees from 162 countries. These offerings reflected the diverse array of products and services aiming to push technological boundaries and enhance user experiences.

Events 73

Events Technology Retail Outdoor 73

Retail TouchPoints

NOVEMBER 11, 2024

Current CEO Scott Cutler, who was one of the company’s earliest investors and advisors, will step down but will remain through 2024 to help ensure a smooth transition. The company’s latest move was in September 2024 , when Walmart tapped StockX to provide pre-verified sneakers for sale on its marketplace.

Electronics 254

Electronics Apparel Operations Marketing 254

Forrester eCommerce

JUNE 11, 2024

Forrester’s Priorities Survey, 2024, reveals that 73% of respondents stated that their organization plans on significantly increasing their budget for software development in the coming year – suggesting continued demand for developers.

Marketing 433

Marketing Information Technology 433

Forrester eCommerce

JANUARY 17, 2024

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. In our first Global Martech Software Forecast, 2023 To […]

Technology 259

Technology Improvements Marketing Customer 259

FastSpring

JUNE 20, 2024

If so, join FastSpring at Turing Fest 2024! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation. Schedule a demo now or at Turing Fest 2024 in person! The post FastSpring at Turing Fest 2024!

Merchant Services 116

Merchant Services Payment Services Workshop Demo 116

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

Forrester eCommerce

APRIL 1, 2024

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.

B2B 259

B2B Marketing Technology Operations 259

Forrester eCommerce

MARCH 12, 2024

Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical.

Marketing 417

Marketing Information Management Technology 417