Forrester eCommerce

OCTOBER 1, 2024

With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.

Consumer 363

Consumer Management 363

Forrester eCommerce

AUGUST 1, 2024

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Technology 416

Technology Management 416

Forrester eCommerce

AUGUST 1, 2024

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

OCTOBER 22, 2024

Trotz alledem bleiben die Wirtschaftsaussichten Europas für das Jahr 2025 leicht positiv. In Europa macht sich deutliches Unbehagen angesichts der Konjunkturaussichten für die Region breit.

Marketing 195

Marketing 195

Forrester eCommerce

NOVEMBER 15, 2024

With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three. The top five most commonly […]

B2C 221

B2C Marketing Customer 221

Forrester eCommerce

OCTOBER 24, 2024

For B2C CMOs, 2025 will be less sensationalized and more operationalized. The result? They will step up in the broader business to lead amid a heightened confluence of operation and opportunity.

B2C 221

B2C Operations Technology Marketing 221

Forrester eCommerce

OCTOBER 22, 2024

In 2025, public cloud AI offerings will continue to expand and mature, but private cloud will also thrive in the year ahead due to some complex industry dynamics. Get the details in our 2025 cloud predictions.

Customer 195

Customer 195

Forrester eCommerce

OCTOBER 22, 2024

2025 wird das KI-Angebot für die öffentliche Cloud weiter wachsen und reifen. Erfahren Sie mehr Details in unseren Prognosen 2025 zur Cloud. Aber auch die private Cloud wird im kommenden Jahr aufgrund einer komplexen Branchendynamik florieren.

195

195

Forrester eCommerce

OCTOBER 23, 2024

Nur ein kleiner Bruchteil der Versicherer wird 2025 das volle Potenzial ausschöpfen. Das Versprechen der KI, Underwriting, Schadenregulierung und Customer Experience zu transformieren, kann nach wie vor nicht eingelöst werden.

Customer Experience 195

Customer Experience Customer 195

Forrester eCommerce

JULY 18, 2024

Forresters Planning Guides werden Ihnen helfen, Ihre Budgetentscheidungen so zu treffen, dass Sie 2025 erfolgreich sein können. Erhalten Sie eine Vorschau darauf, was Sie erwartet, wenn die Leitfäden am 1. August erscheinen.

259

259

Forrester eCommerce

OCTOBER 23, 2024

So what awaits us in 2025? It’s been quite a ride for payments in recent years. More fits and starts, and significant disruptions to the status quo.

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195

Forrester eCommerce

OCTOBER 22, 2024

In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.

B2B 307

B2B Technology Marketing Management 307

Forrester eCommerce

OCTOBER 22, 2024

The normally slow-moving technology infrastructure space will see significant disruption in 2025, driven by accelerated appetite for all things AI. Find out more in our 2025 predictions for technology infrastructure and operations.

Operations 195

Operations Technology Information Customer 195

Forrester eCommerce

OCTOBER 24, 2024

As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.

Retail 221

Retail Technology Consumer 221

Forrester eCommerce

SEPTEMBER 9, 2024

Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

Recommendation 284

Recommendation B2B Customer Experience B2C 284

Forrester eCommerce

OCTOBER 24, 2024

While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.

Customer 195

Customer 195

Forrester eCommerce

OCTOBER 23, 2024

Nach einer Zeit erheblicher Technologie-Investitionen wird sich der Fokus 2025 darauf verschieben, das Potenzial der vorhandenen Technologien durch eine verbesserte

195

195

Forrester eCommerce

OCTOBER 23, 2024

Find out more in our 2025 predictions for smart manufacturing and mobility. After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves.

Mobile 195

Mobile Technology Customer Automotive 195

Forrester eCommerce

AUGUST 1, 2024

Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.

Technology 273

Technology 273

Forrester eCommerce

OCTOBER 22, 2024

Durch den rasant wachsenden Appetit nach allem, was mit KI zu tun hat, stehen den IT-Infrastrukturen, die sich normalerweise nur langsam weiterentwickeln, 2025 erhebliche Umwälzungen bevor. Erfahren Sie mehr über unsere Prognosen 2025 für IT-Infrastruktur und -Betrieb.

195

195

Retail TouchPoints

SEPTEMBER 17, 2024

The National Retail Federation (NRF) and events organizer Comexposium , which collaborated on the inaugural NRF Big Show Asia Pacific in June 2024, will rebrand Paris Retail Week as NRF 2025: Retail’s Big Show Europe. 16-18, 2025 at the Paris Porte de Versailles Pavilion. The trade show and educational event will be held Sept.

Workshop 283

Workshop Retail Events Management 283

Forrester eCommerce

SEPTEMBER 9, 2024

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

B2B 259

B2B Marketing 259

Forrester eCommerce

OCTOBER 23, 2024

Erfahren Sie mehr in unseren Prognosen 2025 zu Smart Manufacturing und Mobilität. Nach einem herausfordernden Jahr 2024 werden Unternehmen und Führungskräfte der Fertigungs- und Transportbranche Technologien einsetzen, um sich an das schwierige Umfeld anzupassen, in dem sie und ihre Kunden sich befinden.

195

195

Forrester eCommerce

AUGUST 1, 2024

Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes. Technology leaders find themselves at a crossroads this budget planning season.

Technology 273

Technology Information 273

Forrester eCommerce

OCTOBER 23, 2024

Banks need to get ready for a major challenge in 2025: a simultaneous decline in customer experience and worsening profitability. But fear not, because there is a solution to this double whammy: innovation.

Banking 195

Banking Customer Experience Customer 195

Forrester eCommerce

APRIL 16, 2024

The Office of Management and Budget (OMB) recently released FY 2025 President’s Budget. The OMB not only develops and executes budget for the Executive Branch, but also manages and oversees federal agency performance, procurement, and IT, among other responsibilities.

Management 259

Management Other Customer 259

Forrester eCommerce

AUGUST 22, 2024

As CIOs gear up for 2025, the landscape is more uncertain than ever. While inflation has eased in many parts of the world, APAC’s unique economic dynamics—ranging from commodity price exposure to varying fiscal policies—will keep inflation higher compared to the U.S.

243

243

Forrester eCommerce

OCTOBER 23, 2024

In other words, 2025 will feel like a centuries-old industry has just hit its teens. The upcoming year will see investment firms wrestle with restless offspring and technologies that have moved from “emerging” to “almost there.”

Technology 195

Technology Other Management 195

Forrester eCommerce

OCTOBER 28, 2024

Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.

B2B 259

B2B Marketing Operations 259

Retail TouchPoints

MAY 10, 2024

will be great news for Irish customers, and we’re looking forward to opening its virtual doors in 2025,” said John Boumphrey, Ireland and UK Country Manager at Amazon in a statement. Previously, Amazon’s Irish customers could shop the site via its online stores in other countries like the UK. The launch of Amazon.ie

Fulfillment 250

Fulfillment eCommerce Management Operations 250

Forrester eCommerce

NOVEMBER 13, 2024

The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries)… yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On the […]

Books 195

Books Marketing Customer 195

Forrester eCommerce

AUGUST 1, 2024

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

Technology 497

Technology Customer Experience B2B Customer 497

Retail TouchPoints

APRIL 24, 2024

Previously scheduled to be completed by the second half of Q4 2024, Google now anticipates the change will take place sometime in 2025. In what has become a recurring plotline, Google has once again delayed third-party cookie deprecation on its Chrome web browser.

Information 234

Information Marketing Consumer 234

Forrester eCommerce

OCTOBER 29, 2024

We (still) have an incomplete view of DEX. For years, enterprises have approached digital employee experience (DEX) initiatives in siloes—IT is doing one thing, HR another, and the business something totally different—all of which has made it difficult for organizations to successfully drive DEX outcomes for employees.

Management 195

Management 195