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Are Errors Hindering B2B Commerce Growth?

Retail TouchPoints

B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust. The Challenge of Meeting Customer Demands Why are B2B sellers struggling to keep pace with customer demands?

B2B 226
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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. Raise does this well, using a long-term multi-channel approach. Give Customer Data an Abandoned Cart Approach Like Adidas.

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Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Retail TouchPoints

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

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How Retail is Leveraging Unified Digital Experiences

Retail TouchPoints

trillion by 2025. At the same time, this rapid ecommerce growth has seen its fair share of issues, such as website crashes, customer support issues, supply chain disruptions and dips in customer loyalty due to a lack of personalization. How Can I Leverage First-Party Data? trillion , and it doesn’t stop there.

Retail 278
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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” Another compelling example comes from a leading department store that implemented AI pricing across its physical and digital channels.

Consumer 280
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Beyond Click & Collect: True omnichannel retail in 2024

iVend

It is certainly true that click and collect is one of the most popular forms of omnichannel transaction (for example, in the UK it will account for 11% of all online sales in 2025 ), but sticking to this very narrow definition of omnichannel is to miss out on some of the core demands of today’s shoppers. Quite the opposite.

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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.