The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust
Retail TouchPoints
OCTOBER 16, 2024
According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” Another compelling example comes from a leading department store that implemented AI pricing across its physical and digital channels.
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