Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494

eCommerce B2B Blog Marketing 494

Forrester eCommerce

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 454

B2B Marketing Customer 454

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431

B2B Marketing 431

Forrester eCommerce

APRIL 19, 2021

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 518

B2B Fulfillment Marketing Customer 518

Forrester eCommerce

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 487

B2B Operations Technology Marketing 487

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 445

B2B eCommerce Marketing 445

Forrester eCommerce

JULY 8, 2024

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 458

Events B2B Marketing Technology 458

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 456

B2B Marketing 456

Forrester eCommerce

FEBRUARY 27, 2024

Forrester’s B2B event trends survey is back and we invite you to participate! Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations.

B2B 418

B2B Events Information Marketing 418

Forrester eCommerce

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 446

B2B Marketing 446

Groove

OCTOBER 27, 2024

Reach out to our team today to learn more about how our B2B eCommerce agency can support eCommerce development as your company continues to grow. Key Considerations in B2B eCommerce Development If you're ready to take your business to the next level, it's important to stay on top of the latest trends in eCommerce development.

B2B 321

B2B eCommerce B2C Shipping Costs 321

Forrester eCommerce

NOVEMBER 1, 2024

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success.

B2B 395

B2B Customer Experience Technology Customer 395

Forrester eCommerce

NOVEMBER 13, 2023

Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

B2B 90

B2B Marketing 90

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 446

B2B Operations Technology Customer 446

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364

Forrester eCommerce

NOVEMBER 21, 2024

In a short 18 months 89% of B2B buyers report they are using genAI in their purchase process. Providers haven't yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.

B2B 405

B2B Marketing Customer 405

Forrester eCommerce

NOVEMBER 9, 2023

The future of B2B marketing planning will be integrated, sequenced, and adaptive.

B2B 406

B2B Marketing Operations 406

Groove

OCTOBER 30, 2024

Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. B2B eCommerce platforms simplify transactions between businesses, no matter where they’re located.

B2B 281

B2B Payment Services eCommerce B2C 281

Forrester eCommerce

APRIL 4, 2024

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 391

B2B Customer Channel Management 391

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 434

B2B Marketing Management Customer 434

Forrester eCommerce

OCTOBER 30, 2024

Submit your story for a chance to be honored on the B2B Summit mainstage. Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so.

B2B 345

B2B Customer Management Operations 345

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 341

B2B Events Marketing Customer Experience 341

Groove

OCTOBER 24, 2024

B2B businesses have to nurture customers through a complex buyer’s journey. From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end.

eCommerce Software 299

eCommerce Software B2B eCommerce eCommerce Platforms 299

Forrester eCommerce

OCTOBER 28, 2024

Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.

B2B 434

B2B Marketing Operations 434

Forrester eCommerce

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

B2B 369

B2B Marketing 369

Forrester eCommerce

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370

B2B Technology Marketing Customer 370

Forrester eCommerce

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 300

B2B Marketing Channel Management 300

Forrester eCommerce

MAY 10, 2023

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 369

B2B Customer Marketing Consumer 369