GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Ecommerce Platforms

NOVEMBER 26, 2018

Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. B2B- business to business. Offer a White Paper. White papers, also known as ebooks, provide users with information about their industry. CTA- call to action.

White Paper 139

White Paper eCommerce Marketing Social Media 139

FastSpring

AUGUST 15, 2019

When B2B/SaaS company Lumension had their marketing budget slashed by 30%, they knew they had to get creative to keep their sales funnel full. By offering a time-sensitive discount, the potential customer that’s being retargeted will be more likely to think about signing up so they don’t miss out. Customer retention.

White Paper 63

White Paper Customer Retention B2B Social Media 63

Kissmetrics

OCTOBER 18, 2021

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. Firmographics : This mainly applies to B2B brands as it refers to the descriptive attributes that make up a brand’s ideal customer profile (ICP). White Papers.

White Paper 286

White Paper Social Media SEO Blog 286