Why Unscalable Marketing Activities are Best for B2B Companies
Kissmetrics
OCTOBER 9, 2017
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. They might work on the mass market paying $0.00 B2B doesn’t buy on impulse. The lazy answer to this quandary is “account-based marketing.”
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