Why Retailers’ Obsession with Conversion is Keeping Them from…Converting
Retail TouchPoints
DECEMBER 21, 2023
Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. B2B or B2C? High or low price?
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