Fabric

MARCH 14, 2023

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

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Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. billion in the U.S.

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Retail TouchPoints

JANUARY 4, 2022

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

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Retail TouchPoints

AUGUST 31, 2020

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic. We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”.

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Retail TouchPoints

JUNE 14, 2024

Walmart has relaunched its $2 billion No Boundaries private label fashion brand with styles, sizes and features designed to appeal to Gen Z consumers. Fashion Brands in a statement. “We Walmart will introduce No Boundaries across social channels as well as within its Walmart Discovered experience on Roblox.

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Retail TouchPoints

SEPTEMBER 11, 2024

In celebration of Old Navy ’s 30th anniversary, the fashion brand is leaning into ‘90s nostalgia with a limited-edition collection based on retro designs, a ’90s-inspired marketing campaign and a throwback party in NYC hosted by Chief Creative Director Zac Posen. Pieces from the Old Navy ’94 Reissue collection.

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Retail TouchPoints

JANUARY 12, 2024

Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. New episodes will launch through 2024 on all Coachtopia social channels.

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

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365 Retail

MAY 2, 2024

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

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Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.

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365 Retail

JANUARY 26, 2024

This move signifies Mango’s commitment to bridging the gap between the physical and virtual fashion worlds. It offers a unique environment where users can explore stores from physical brands, buy digital fashion items, and enjoy social experiences like ‘selfie-spot’ moments.

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Retail TouchPoints

OCTOBER 10, 2024

Beginning with Barneys ALG will serve as “an incubator for brand growth” through new licensing agreements and distribution channels that will span fashion, retail, digital, hospitality, real estate, art and travel. Our shared commitment to excellence and strategic vision positions us at the forefront of modern luxury.”

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Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

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Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. In addition, if private label competition is driving increased advertising costs for you, make sure to communicate with Amazon about the increasing cost to serve their channel. Key Takeaways.

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Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

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Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. Luxury Fashion Brand Grows Profitable Revenue With Facebook Ads Results achieved: Increase in sitewide revenue by 92.3%

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Retail TouchPoints

JUNE 3, 2024

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than ever before. Brands and consumers alike can create change by investing in textiles that offer inherent physiological benefits. However, monitoring only goes so far.

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Retail TouchPoints

JUNE 11, 2020

Today’s consumers are agnostic to channels. As a result, consumers are using digital in completely new ways and “quite frankly, shop in ways that we’ve never thought about.”. The consumer has a heightened set of expectations from a shopping experience standpoint. Consumer demand for convenience will increase.

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Retail TouchPoints

MAY 29, 2020

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers. This data frames the fashion industry’s recovery roadmap: work to retain new customers, and keep the former single-channel customers shopping online.

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Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. We’ve definitely seen the broader impact of investment in MNTN after the fourth quarter and across other channels.

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Retail TouchPoints

APRIL 8, 2024

is partnering with Microsoft on a new activation designed to inspire consumers to recycle their unwanted laptops and tablets. These recycled devices will then be used for an innovative contest powered by Junk Kouture , a youth-focused sustainable fashion competition.

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Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Now more than ever, “omni” is the focus.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. While the True Creators Program represents the brand’s biggest investment, True Religion is focused on contributing to the fashion pipeline in other ways.

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Retail TouchPoints

OCTOBER 7, 2024

A turnkey way to connect this engaging video content to products is to add product “hot spots” that allow consumers to click and learn more about individual products being used in context. For example, in a video featuring celebrity chef and cookbook author Jamie Oliver, there are various hot spots that consumers can hover over or click on.

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Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. Reliance Retail calls itself India’s largest fashion destination, boasting 1,900 Reliance Trends stores under various banners, and also operates the JioMart online grocery business that serves more than 200 cities. has named Reliance Retail Ltd. in a statement.

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Retail TouchPoints

DECEMBER 21, 2023

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

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Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Customers love content,” Alland said.

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Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Customers love content,” Alland said.

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Retail TouchPoints

SEPTEMBER 29, 2022

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. A Starting Point.

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Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Groove

OCTOBER 5, 2024

The TCPA (Telephone Consumer Protection Act) and GDPR (General Data Protection Regulation) are two such rules that brands are required to follow, and you'll want to deeply familiarize yourself with what these regulations require. This omnichannel approach creates a unified and cohesive experience for your customers.

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365 Retail

OCTOBER 31, 2022

UK consumers are increasingly rating sustainability and brand authenticity as key consideration factors in their fashion buying decisions, the latest research from Centra, the headless commerce platform for fashion and lifestyle brands, reveals.

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Retail TouchPoints

JUNE 27, 2023

Her most recent job was as SVP of Global Merchandising and Strategic Partnerships at The Children’s Place , where she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for the wholesale and international franchise businesses from 2014 to 2023.

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Retail TouchPoints

NOVEMBER 20, 2023

Balenciaga is venturing into wearable tech with a new merchandise series that gives consumers exclusive access to media. The luxury fashion house is partnering with EON , a company specializing in Digital ID technology, to embed a custom-produced song by Archive, a London-based trip-hop group, into items from the collection.

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