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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. This feature affords a magazine-style shopping option using an interactive and intuitive UX. Our new app puts the experience of a flagship store in our customers’ hands.”.

Mobile 250
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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

Likewise for the consumer, digital gift cards can be stored in their email or mobile device wallet, offering flexibility, convenience and mitigating potential loss or theft. business across all marketing disciplines and channels. That’s a win-win for consumers and retailers alike.

Gifts 237
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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. Digital channels will be essential for luxury brands going forward. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Luxury Brand Marketing Strategies.

Marketing 363
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Product advertising: Benefits, types, examples, and strategies

Omnisend

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

Mobile devices will drive over 72% of all searches and over 56% of all online sales. Last year, mobile devices only drove 48% of all Mother’s Day purchases. We anticipate that mobile purchases will follow a very similar trajectory to how they behaved in years past, with mobile sales spiking three to seven days prior to Mother’s Day.

Jewelry 152
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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.