Retail TouchPoints

NOVEMBER 18, 2024

This is where an online B2B resale platform — one that is backed by technology and data and offers multiple channels to sell inventory — can help solve the post-holiday returns pile-up. Ensure Brand Control Channel control is important, especially for sensitive brands. can make a big difference.

B2B 144

B2B Payment Services Small Business Retail Channel 144

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

AUGUST 3, 2020

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 293

Outdoor Retail Beauty and Health Travel 293

Retail TouchPoints

AUGUST 4, 2023

The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement.

Specialty Retailers 246

Specialty Retailers Omnichannel Outdoor eCommerce Platforms 246

Retail TouchPoints

APRIL 4, 2024

Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.

Outdoor 211

Outdoor Fashion Events Fulfillment 211

Sailthru

JULY 9, 2018

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Unlike the typical apparel retailer, sporting and outdoor retailers are lifestyle brands.

Outdoor 87

Outdoor Apparel Customer Recommendation 87

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. use #doingthings when they’re sporting Outdoor Voices apparel. they’re so great.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Talkoot

MARCH 4, 2021

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. Brands also focus on community in their storytelling because outdoor sports are a social activity. Best Made axe.

Outdoor 78

Outdoor Information Apparel Live Chat 78

Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. He will be tasked with uniting the co-op’s retail and ecommerce channels to help REI build a seamless omnichannel experience for its customers and members. Cameron Janes.

Outdoor 232

Outdoor Omnichannel Supplies Channel 232

Retail TouchPoints

DECEMBER 20, 2022

Designer Brands has acquired Topo Athletic in a transaction that allows the DSW parent company to gain a foothold in the premium athletic and outdoor footwear categories. Topo’s Founder and CEO Tony Post will continue to helm the company in the chief leadership role and report to Bill Jordan, President of Designer Brands. .

Specialty Retailers 157

Specialty Retailers Outdoor Management Channel 157

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145

Outdoor Social Media Channel X-cart 145

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. 65% more likely to pick up their order in-store. So which categories will they shop for this year?

Improvements 284

Improvements Home Furnishings Shipping Costs Customer 284

Retail TouchPoints

SEPTEMBER 15, 2021

How does this impact shopping malls and outdoor centers specifically, especially as we get into the holiday season? Welker: I think people have become very accustomed to the outdoor element of retail. The digital channel has swelled up to really meet it, and it’s met it with a standard of excellence.

Outdoor 244

Outdoor Omnichannel Vend Multi-channel 244

Retail TouchPoints

SEPTEMBER 5, 2022

For comparison, the next largest ad channel in terms of growth was digital, which grew 24% in Q1 YoY (albeit from a much larger starting point.). Kunigonis has over 25 years of experience in outdoor advertising, media and retail digital signage. The reason for OOH ad growth is simple to understand.

Outdoor 258

Outdoor Magazine Subscription Retail 258

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Events 148

Events Outdoor Demo Travel 148

retailnext

MARCH 10, 2020

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Keep these ideal customers in mind as you read through the remainder of these marketing channels. SEO (Organic Search). Email Marketing. Final Words.

Channel 64

Channel Social Media Small Business Retail Marketing 64

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. They have worked out their brand identity, their values, and what they have to offer — and they communicate it consistently across all channels to their target audience.

Marketing 249

Marketing B2C Clothing Outdoor 249

365 Retail

JUNE 4, 2024

The space is adorned with several distinctive architectural features, such as an iconic wooden staircase, a beautiful outdoor terrace, and spacious, welcoming fitting rooms. These mirrors also facilitate a seamless omni-channel experience by enabling ordering from H&M’s online store at hm.com.

Fashion 107

Fashion Outdoor Technology Events 107

Retail TouchPoints

AUGUST 17, 2021

Nike has been building on its own success with the Nike Live store concept , part of the activewear giant’s ongoing effort to focus on growth via its own channels. This was up from $782 million in Q1 2019, showing that the retailer was not just recovering from the pandemic but continuing on an upward trajectory.

Apparel 293

Apparel Fashion Outdoor Clothing 293

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Customer Loyalty 211

Customer Loyalty Customer Retail Shipping Costs 211

TalkingRetail

JULY 14, 2021

The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels. Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England.

Outdoor 111

Outdoor Social Media Channel Marketing 111

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. By being connected through numerous channels and experiences, shoppers now have the freedom to come and go as they please.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

Retail TouchPoints

JULY 7, 2021

Service and convenience will be front and center, with easy returns from any channel at the Returns Dropbox, as well as buy online for in-store or curbside pickup all centralized at “The Front Desk at Bloomie’s.” Visitors can enjoy their meals throughout the day, both inside the restaurant or at an outdoor patio seating area.

Jewelry 260

Jewelry Outdoor Accessories Fashion 260

Groove

SEPTEMBER 23, 2024

They also have the right techniques for proficient cross-channel integration. Case Study: Demonstrating Agency Impact Consider the results seen by Cordova, an outdoor adventure supplier. Its team understands complex targeting and knows how to reach audiences despite the challenges that arise when people opt out of cookies.

Management 195

Management PPC Outdoor Information 195

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products. Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience.

Retail 76

Retail Outdoor Omnichannel Presentation 76

Retail TouchPoints

MAY 17, 2022

Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. Zaccariello saw opportunities to bring communities together as they emerged from lockdowns, whether that was in-store or outdoors. “We

Games 264

Games Outdoor Definition Events 264

Retail TouchPoints

DECEMBER 19, 2022

Malls and outdoor spaces both offer advantages to physical retailers, and making the most of these opportunities is a matter of understanding why and how shoppers are visiting each area, according to Placer.ai’s Retail Corridors and Indoor Malls: A Holiday Head-to-Head report.

Gifts 283

Gifts Outdoor Events Retail 283

Kissmetrics

MARCH 2, 2021

What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Retail TouchPoints

NOVEMBER 5, 2024

The puestos are surrounded by open communal seating areas, 11 murals painted by local artists, an indoor bar, two outdoor patios and a standalone fine-dining restaurant with a menu created by Mexico-based restaurateurs using the mercado’s ingredients.

Mobile 238

Mobile Operations Consumer Shopify 238

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”. This gives TV the edge.

Social Media 120

Social Media Outdoor Channel Demo 120

365 Retail

MAY 20, 2022

Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. The rebrand comes at a hugely exciting time for Maze, having seen significant growth across its network of retail and trade business partners along with its own D2C channel.

Outdoor 113

Outdoor B2B Channel Technology 113

Retail TouchPoints

OCTOBER 27, 2023

With the vast changes taking place in digital advertising and TV viewership, connected TV (CTV) has become one of the hottest new advertising channels , largely because it gives advertisers more advanced targeting and measurement capabilities that aren’t available through traditional linear TV.

Games 266

Games Merchant Services Outdoor eCommerce 266

Optimizely

SEPTEMBER 3, 2019

Best Social Strategy: Outdoor Voices. Outdoor Voices isn’t like most athletic brands that highlight elite athletes. This idea has clearly caught on, with more than 100,000 posts on Instagram of their customers #DoingThings while wearing Outdoor Voices.

Marketing 218

Marketing Outdoor Social Media Magazine 218

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Party City was able to serve them thanks to its prescient investments in its digital sales channels. Meeting Consumers ‘Where They Are’.

Omnichannel 292

Omnichannel Channel Consumer Outdoor 292

Wiser

NOVEMBER 16, 2023

In addition to reseller intelligence, the customer uses Wiser data to ensure price alignment across retailers within the same channel to prevent partnership friction.

Electronics 148

Electronics Outdoor Payments Payment Services 148

Kissmetrics

MARCH 3, 2021

Many would also enjoy visiting outdoor pop-up shops as they wander. This means marketers can identify ideal billboard or signage placements to boost outdoor advertising results or determine which other physical stores are genuine competitors. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 315

Marketing Outdoor Consumer Mobile 315

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% Brands in the ‘Great Outdoors’ will climb new heights From skiing and flying discs to camping, the boom in outdoor gear has signalled a shift from a category regarded only for competitive professionals, to one promising accessible fun.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70