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Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

Axerve, Payment Partner to Grow, specialising in creating accessible and frictionless payment solutions for Ecommerce and physical sales, today announces the release of a new white paper, ‘ New technologies and trends in digital payments in 2022 ’. Download the White paper.

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Voice Channel Continues to Prevail in Customer Service as Revealed by evaluagent 

365 Retail

In an era dominated by digital interactions, the enduring significance of the voice channel in customer service has been highlighted by a survey of 1,000 consumers conducted by the leading research and analysis firm for the contact centre industry, ContactBabel. Despite advancements, current metrics for voice channels are lacking.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. 65% of marketers use automation in email marketing, making it the most automated marketing channel.

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Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Retail TouchPoints

UB Media will build on Ulta’s existing Digital Marketing Partner Program to provide brands with more opportunities to connect with its consumer base through an “enriched” portfolio of ad products and channels. Check out our free white paper Capitalizing on the Retail Media Boom: 5 Tips to Maximize Value for Retailers and Brands.

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Infographic: The Programmatic Path to Purchase

ROI Revolution

You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase. That’s right! Read the case study.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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7 Tips for Successful Small Business Content Marketing

Kissmetrics

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses. Unfortunately, simply being present isn’t enough.

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