retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Online Surveys – The perfect way to know what your audience thinks of your products and services is to ask them!

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 266

Social Media Consumer Information Marketing 266

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor.

Mobile 321

Mobile Customer Data Recommendation Fashion 321

Retail TouchPoints

AUGUST 8, 2024

Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Whether people are signing up for loyalty programs or [completing] a survey for an Amazon gift card, people are remarkably open to sharing their information.” You are either a lawyer or a liar.

Retail 277

Retail Payment Services Consumer Payments 277

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 233

Retail Games Information Technology 233

GetElastic

SEPTEMBER 30, 2021

Loss of consumer trust and loyalty can be even more devastating even for companies that do not need to be GDPR compliant. Think of the GDPR as a kind of consumer bill of rights governing data use. Consumers “own” their information. Data accumulated on a consumer cannot be sold to third parties.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

SEPTEMBER 26, 2024

Due to AI tools that make it easier for criminals to synthesize identities from stolen customer data and manage them, banks and commerce are expected to lose close to $5 billion this year to this type of fraud. Data breaches have been a problem for many years, but 2023 was the worst yet for U.S.

Payments 224

Payments Payment Services Retail Banking 224

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 236

B2C Marketing Technology Customer Data 236

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 263

Retail Books Consumer Social Media 263

Retail TouchPoints

APRIL 5, 2024

consumers shop online, according to 2022 statistics ; 79% of shoppers shop at least once per month, with 22% doing so once a week, 27% once every two weeks and 29% once per month. iGaming companies have built this granular data from the high level of communication that they enjoy with their customers. Contrast that to retail.

Retail 298

Retail Games Multi-channel Leisure 298

ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 235

Small Business Retail Retail eCommerce Social Media 235

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 255

Payment Services Retail POS Operations 255

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. It struck me in the survey that while a lot of people didn’t understand AI, they’re actually willing to embrace it.

Retail 251

Retail Technology Customer Experience Consumer 251

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s s Chief Digital Officer: “We don’t give our consumer just one thing — we learn from our community and then we bring on new superpowers that they want,” Chopra said in an interview with Retail TouchPoints.

Customer Experience 295

Customer Experience Customer Data Consumer eCommerce 295

Retail TouchPoints

AUGUST 29, 2022

Retail companies like Tim Hortons that underestimate the importance of mobile app privacy and security risk damaging customer relations and brand image, potentially leading to customer and revenue loss. Consumers understand the value of their data and need assurance that companies are protecting it.

Mobile 306

Mobile Payment Services Payments Retail 306

Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. Katie Thomas, Lead, and Tanya Moryoussef, Manager, Consumer Practice, Kearney Consumer Institute : “ Splurges aside, inflation is definitely a concern among consumers.

Omnichannel 261

Omnichannel Toys Shipping Costs Mobile 261

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. But while most executives know what they need to do to increase ecommerce profits, many ( 40% of those surveyed) struggle to actually implement the needed changes.

Shipping Costs 292

Shipping Costs eCommerce Retail Merchant Services 292

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? What to Look Out For.

Retail 246

Retail Customer Data Information Consumer 246

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 231

Multi-channel POS Customer Data Mobile 231

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 261

eCommerce Omnichannel Comparison Shopping Recommendation 261

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 229

Small Business Retail Marketing Retail Social Media 229

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Customers could videoconference with retail sales and service teams so that customers could actually see the pieces they were interested in and ask detailed questions about them.

Jewelry 219

Jewelry Multichannel Retail Merchant Services 219

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 236

Improvements Management Information Download 236

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 292

eCommerce Shipping Costs Channel Operations 292

Retail TouchPoints

SEPTEMBER 28, 2022

And what’s more, having its own installment payment service will allow Apple to understand its customers better: BNPL is a rich source of customer data and insight into consumer behavior. Needless to say, Apple needs to run a tight ship when it comes to consumer data protection — and more so now than ever with the U.S.

Merchant Services 176

Merchant Services Payment Services Shipping Costs Banking 176

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 279

Customer Retention Social Media Shipping Point of Sale 279

365 Retail

OCTOBER 6, 2022

Today, Adobe announced new research revealing the growing importance of brands understanding customers on a personal level –?and and interacting with them as individuals, in real-time – as fewer than one-third of consumers (31%) believe labels such as “Millennial” and “Gen-Z” are still helpful and relevant. Time to get personal.

Consumer 57

Consumer Hobbies Customer Data Technology 57

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO.

Games 215

Games Retail Definition Management 215

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 211

Customer Loyalty Customer Retail Shipping Costs 211

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Food and Beverages 270

Food and Beverages BigCommerce Home Furnishings PayPal 270

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 292

Customer Loyalty Customer Consumer Gifts 292

Retail TouchPoints

SEPTEMBER 28, 2021

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. said Kibel.

Consumer 264

Consumer Customer Experience eCommerce Technology 264

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. So how can the two coexist?

Customer 205

Customer Retail Information Consumer 205