Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Social Media Magazine Consumer Payment Services 299

365 Retail

JULY 18, 2024

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. The ‘skinfluencer’ effect Thanks to social media, people don’t have to rely solely on magazines or search engines for beauty advice.

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Social Media Marketing Clothing Magazine 93

Retail TouchPoints

SEPTEMBER 18, 2024

Global fashion and lifestyle retailer Shein will host a special episode of its interactive shoppable livestream experience to unveil its Fall and Winter collections. 22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and simultaneously shop the looks via the Shein mobile app.

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Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

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Games Social Media Presentation Events 257

Retail TouchPoints

MARCH 5, 2024

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

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Fashion Travel Multi-channel Games 239

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Consumer Social Media Multichannel Fashion 255

Retail TouchPoints

MAY 21, 2024

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are increasingly using their wallets to make an impact.

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Retail TouchPoints

JUNE 20, 2024

The firm noted that “the global shift towards more casual and adaptable attire has propelled athleisure into the forefront of fashion.” Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation.

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Social Media Fashion Channel Consumer 236

Retail TouchPoints

NOVEMBER 9, 2022

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

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Consumer Gifts Fashion Social Media 232

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out. But just how significant?

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Social Media Definition B2C Food and Beverages 220

Retail TouchPoints

AUGUST 26, 2024

Hollister has unveiled a 67 -piece apparel collection featuring graphics from more than 30 colleges and universities, aiming to fill what it sees as a market white space with trendy items showing school spirit that also fit into young consumers’ aesthetic. The crewneck sweatshirts, hoodies and T-shirts range in price from $29.99

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Apparel Social Media Fashion Games 224

365 Retail

MAY 2, 2024

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Social Media Information Channel Consumer 52

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 289

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 74% of consumers say text-based keyword searches are inefficient in helping them to find the right product online. We are now seeing ubiquitous communications and commerce.

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Social Media eCommerce Retail Apparel 150

Retail TouchPoints

SEPTEMBER 5, 2024

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to changing consumer expectations. Consumers now “seek value and have been selective and choiceful in their spending across staples, discretionary and luxury products and services.

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Social Media Fashion Consumer Marketing 183

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Personalization is now a hygiene and customers have come to expect it regardless.

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Consumer Customer Loyalty Customer Experience Recommendation 235

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

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eCommerce Marketing Social Media Shopify 333

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Both socially conscious shopping and the resale sector already were on the rise before COVID, but the pandemic gave a boost to both.

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Consumer Fashion Social Media eCommerce 350

Retail TouchPoints

NOVEMBER 15, 2022

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Arecent study found that 76% of consumers would use a QR code in a TV ad if it was relevant to them. Create relevant and engaging ads.

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Consumer Shopping Carts Social Media Clothing 253

Retail TouchPoints

APRIL 7, 2023

The reality for luxury consumers is that it’s a part of a lifestyle and something that is really important to them. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner. They can last a long time.

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Travel Social Media Marketing Fashion 252

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Social Media Mobile Fashion Consumer 262

Retail TouchPoints

AUGUST 5, 2024

Many consumers love thrifting because they enjoy the treasure hunt experience, especially in physical stores. But online shoppers tend to expect just a bit more guidance, which is why ThredUp has unveiled a suite of new AI-powered shopping tools designed to make finding unique fashion finds faster and easier.

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Social Media Clothing Fashion Presentation 248

Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Image courtesy Amazon The HSN-style FAST channel will give consumers expanded access to the content and creators of Amazon Live.

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Social Media eCommerce Channel Events 292

Retail TouchPoints

APRIL 22, 2024

In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping bestie.” With her infectious voice and charming manner, she’s here to spill the tea on all things fashion and trends.

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Social Media Fashion Management Consumer 244

Fabric

APRIL 11, 2023

Fashion and apparel storefronts always need fresh supplies of trendy clothes. At the same time, consumer behavior is changing. When a customer buys an item from the retailer’s online store, the supplier ships the product directly to the consumer on the retailer’s behalf. But today’s clothing retailers are feeling the pinch.

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Clothing Fashion eCommerce Shipping Costs 130

Retail TouchPoints

SEPTEMBER 30, 2024

The brand took this positive interaction with Gauff and used it as fuel for an expanded partnership that includes an exclusive collection based on Gauff’s travel-heavy lifestyle, her eclectic fashion sense and her existing love for American Eagle. Like every girl, I shopped at American Eagle and wore their clothes.

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Other Games Social Media Fashion 244

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 291

Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

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Social Media Multi-channel Gifts Fashion 144

Retail TouchPoints

MAY 12, 2022

Jane , a DTC home décor and fashion retailer, explained how its unique approach to live shopping and social commerce has resulted in massive returns at the 2022 Retail Innovation Conference & Expo. Only then will you earn the following necessary to run a truly massive social commerce campaign. “

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Social Media Fashion Channel Events 296

ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. target “bargain hunters” and other price-conscious consumer groups. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

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Social Media Improvements eCommerce Customer Retention 115

Retail TouchPoints

SEPTEMBER 27, 2024

“AEO protects its brands and cannot allow bad actors like Amazon to confuse and deceive consumers” by steering them towards substandard imitations, “piggyback[ing] off the goodwill, success and popularity of the Aerie marks.” Social media influencers, especially in fashion, have content focused solely on dupes.

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Customer Experience Social Media Apparel Consumer 278

Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

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Consumer Merchant Services Retail Social Media 261

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

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Marketing Social Media Consumer Events 237

Retail TouchPoints

DECEMBER 21, 2020

As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study. consumers said a link in a social media post had led them to a product they weren’t originally interested in purchasing.

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Social Media Clothing Fashion Consumer 273

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Social Media Consumer Shopify Fashion 262