Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

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Social Media Consumer Reference Definition 249

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

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Mobile Technology Marketing Consumer 315

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

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Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for. How to Track a Customer’s Bad Shopping Experience.

Payment Services 246

Payment Services Shopping Carts Omnichannel Multi-channel 246

lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. But, let’s face it.

Consumer 130

Consumer eCommerce Social Media Payment Services 130

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

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Mobile SEO Mobile eCommerce eCommerce 419

Retail TouchPoints

JUNE 15, 2020

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

eCommerce 136

eCommerce Consumer Retail Payment Services 136

Retail TouchPoints

JUNE 3, 2020

COVID-19 has accelerated the contactless revolution: 84% of Americans ( 77% among global consumers) now expect to increase their use of touchless technologies to avoid physical contact for the remainder of the pandemic, with 55% ( 63% globally) planning to continue doing so afterward, according to a survey by Capgemini.

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Mobile Payment Services Technology POS 237

Retail TouchPoints

MAY 27, 2024

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Only 27% of online shoppers surveyed rated customer service received from online retailers as average or below, which suggests retailers are getting the job done.

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Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Forrester conducted three online surveys for the report.

eCommerce 148

eCommerce B2B B2C Toys 148

Retail TouchPoints

SEPTEMBER 18, 2020

Consumer expectations are constantly on the rise, driven by innovations and new offerings that promise more efficient and personalized experiences. Now that the COVID-19 pandemic has shifted even more of our lives online, introducing new consumers to digital sales channels, providing seamless digital experiences is more urgent than ever.

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Consumer Retail Customer Experience Live Chat 339

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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Customer Retention Payment Services Gifts Marketing 258

Retail TouchPoints

JUNE 12, 2024

The Accenture Consumer Pulse 2024 survey revealed that just over half ( 51% ) of consumers already are open to using conversational AI solutions.

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Customer Mobile Customer Experience Technology 255

Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

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Consumer Shipping Costs Shipping Small Business Retail 307

Retail TouchPoints

JUNE 13, 2024

This presents an opportunity to deliver an enhanced alcohol-buying experience that caters directly to consumer needs and preferences. In its heyday, Drizly was pivotal in revolutionizing alcohol delivery by connecting consumers with local liquor stores via an easy-to-use online platform.

Food and Beverages 217

Food and Beverages Marketing Mobile Customer Loyalty 217

RTP blog

JANUARY 9, 2019

The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

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Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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Consumer Omnichannel Leisure Supplies 306

Retail TouchPoints

OCTOBER 5, 2023

Strong consumer spending continues to be driven by net-new demand and not just higher prices, according to the research firm, with Adobe’s Digital Price Index showing that online prices have fallen consecutively for 12 months and were down 3.2% Mobile Shopping Will Overtake Desktop for the First Time Adobe anticipates that 51.2%

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Toys Apparel Mobile Electronics 240

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We also do surveys on a monthly basis, and next year we’ll build an app that will have community-focused features. In terms of content, we’re constantly testing.

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Consumer Social Media Article Apparel 217

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

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Consumer Social Media Retail Live Chat 257

Retail TouchPoints

NOVEMBER 12, 2024

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. This discrepancy highlights an opportunity for retailers to better connect eco-conscious consumers with relevant product details. The result?

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Gifts Magazine Information Social Media 231

Retail TouchPoints

FEBRUARY 6, 2024

The problem is, consumers don’t seem to want them. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.

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Recommendation Customer Hobbies Consumer 274

Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

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Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 253

Consumer Merchant Services Social Media Technology 253

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Games 278

Games Social Media Multi-channel Consumer 278

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 246

Consumer Multi-channel Electronics Improvements 246

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire.

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Retail Information Mobile Consumer 257

Retail TouchPoints

SEPTEMBER 25, 2024

Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Adobe expects U.S. online sales to hit a record $240.8

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Social Media Sporting Goods Consumer Electronics 227

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

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Retail Customer Loyalty Social Media POS 307

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 291

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

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Mobile eCommerce Fashion Channel 150

Retail TouchPoints

OCTOBER 7, 2024

After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video. Incorporate quizzes, surveys and branching. Enable deeper brand storytelling.

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Fashion Merchant Services Information Consumer 258

Retail TouchPoints

AUGUST 28, 2023

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. These are tried and true tactics that get consumers to buy on impulse. Of course, this doesn’t mean impulse buying goes away altogether, but brands need to switch up how they target and message consumers to spur impulse buys.

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Mobile Consumer Management Marketing 199

Retail TouchPoints

MAY 31, 2022

One key finding from our report revealed that just 6% of consumers think online shopping experiences are always relevant — proof positive that retailers are still struggling to provide the relevant online shopping experiences their customers have come to expect. Mobile search optimization. Mobile commerce is the future of ecommerce.

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Mobile Customer Data Recommendation Fashion 321

Retail TouchPoints

AUGUST 21, 2024

Here’s how to establish that winning balance of value, quality and convenience to emerge as a Value Wars leader: Amplifying What Matters Most for Your Customers Walmart’s bettergoods addresses consumers’ perceived value, which often mixes price and quality. Upleveling measurement infrastructure can be done in three strategic ways: 1.

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Merchant Services Consumer B2B Marketing 248