Remove Consumer Remove Point of Sale Remove Retail
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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. As if this workhorse of retail didn’t have enough to manage, today’s increasingly complex landscape has added other “responsibilities” to the POS. Simply asking ‘How was your shopping experience today?’

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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Experiences to Remember: Changing In-Store Behavior and Reaching Consumers

Retail TouchPoints

Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. And as retail environments expand, connecting with customers through messaging alone becomes even harder.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

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How To Set Up A Point Of Sale (POS) System On Your WooCommerce Store?

MakeWebBetter

Does your organization utilize both a WooCommerce Store and a Point-of-Sale (POS) System in-store individually? Online shopping has made the retail industry more competitive than ever, leaving business owners seeking ways to enhance the consumer experience by easing the purchasing process as possible. […].

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. This data, which includes sensitive customer information like credit card details, is stored across a number of environments and is accessible through millions of point-of-sales and IoT devices. million last year.

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