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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

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How Walmart is Helping Small Businesses ‘Stay in Stock and in Control’

Retail TouchPoints

Now the company has set its sights on becoming the go-to resource for all the other businesses in the neighborhood as well with its new Walmart Business offering. Retail TouchPoints (RTP): Walmart isn’t the only large retailer that has turned its attention to small businesses recently.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. small business owners. small business owners.

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Amazon Small Business Month to Feature Educational Events, Discounts for SMBs

Retail TouchPoints

Amazon has launched Small Business Month (SBM) featuring a series of events, activities and promotions to help solopreneurs and small business owners enhance their buying capabilities and scale their businesses. Amazon’s SBM kicked off with a Small Business Summit on Sept.

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Shipt Debuts Small Business Accelerator Program in 5 Cities

Retail TouchPoints

LadderUp will focus on businesses owned by LGBTQ+ people and people of color, with the goal of having at least 50% of program participants falling into these categories. Through March 6, small businesses in the grocery/beverage, health, beauty and floral/gifts verticals can apply for the program.

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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Retail TouchPoints

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. These users may present new opportunities that require a small business rebranding on your part.

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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

Small business owners already have a lot on their plate. Their business is their baby, and they’ve poured their blood, sweat and tears into big-picture plans while eagerly embracing the day-to-day work. There’s always too much to do in too little time — late nights, stress and sacrifices come with the territory.