Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. Benefits of Advertising on Social Media. Establish A Social Media Presence. Reach A Wider Audience.

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Social Media Merchant Services eCommerce Marketing Customer Loyalty 249

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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365 Retail

OCTOBER 1, 2024

Over the past few years, retailing has experienced a great transformation through social media which has changed consumer purchasing behavior, interaction with brands as well as how they shop. The eMarketer report predicts that social commerce sales in the United States will surpass $100 billion by 2025.

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Social Media Consumer eCommerce Retail 52

lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends.

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Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Kissmetrics

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. With more than 3.6 Let’s begin.

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Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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365 Retail

JULY 18, 2024

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. Companies like Huda, Fenty, and Rare Beauty have already set the bar high with their TikTok campaigns , tapping into some of the trends we’re about to gloss over.

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Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. At the same time, these platforms also directly influence consumer perceptions.

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Retail TouchPoints

MARCH 16, 2021

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. Expansion into inclusive sizing has been an emerging trend from fashion and athleisure brands, as they aim to grab a piece of the $9.8

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ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

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Kissmetrics

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. And for the purpose of this blog post, we will focus only on organic social media traffic.

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BigCommerce

AUGUST 8, 2017

Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising. Facebook is THE universal social media network.

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Retail TouchPoints

DECEMBER 12, 2023

Nothing really, except they are all up-and-coming trends that will drive consumption in 2024, according to Pinterest. But unlike the many other companies and organizations making end-of-year predictions, Pinterest makes the case that its trends are more on point than others’ because the searches on its platform are more forward-looking.

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Kissmetrics

JANUARY 12, 2021

In this social media age, creating shareable content is essential. In addition, 74% of consumers who’ve watched an explainer video about a product ended up buying it. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. Why Use Boomerang? Shareability.

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Social Media Marketing Download Magazine 256

Retail TouchPoints

APRIL 8, 2024

Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. Finding a product that will be successful on the platform is often the first step in leveraging TikTok trends. Here are some strategies for navigating the often chaotic world of TikTok viral marketing.

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ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. Our paid media experts can help. SproutSocial, Social Media Trends for 2022 & Beyond. YouTube has been around since 2005.

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Consumer Social Media Download Blog 78

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Kissmetrics

FEBRUARY 19, 2021

If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition. Here are the ten key trends influencing entrepreneurs this year and beyond.

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Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

SEPTEMBER 25, 2024

As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. Following the same trend, usage of buy now, pay later (BNPL) financing solutions also are expected to reach record levels this holiday season.

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Social Media Sporting Goods Consumer Electronics 221

Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

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Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Whether consumers search for a “shoe store near me” or “holiday gift ideas,” it plays a pivotal role, accounting for multiple touch points along the buyer’s journey.

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Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Conclusion.

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Consumer PayPal Social Media Article 351

Retail TouchPoints

SEPTEMBER 25, 2024

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites.

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Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Retail TouchPoints

MAY 23, 2023

consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. By keeping up with these trends, brands will stay relevant and be more competitive in their industries.

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Retail TouchPoints

DECEMBER 2, 2022

In fact, a big part of their job these days is staying on top of what’s trending online. The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand.

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Kissmetrics

FEBRUARY 22, 2021

Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Then there’s ProBlogger.

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Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. Integrating social marketing efforts with social selling will help to convert followers into customers. Connect Social Marketing to Social Selling.

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Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

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Payment Services Payments Social Media Consumer 218

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of brands with $1 billion or more naming it as a trend for 2022.

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Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. Consumers now want the best of both worlds, and this collective desire has led to an inevitable blurring of the lines between physical and digital retail.

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Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

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