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Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. A recent survey reveals what will be required to steer more shoppers toward sustainable products produced in socially conscious ways. “At

Apparel 335
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Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?

Forrester eCommerce

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359
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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers.

Consumer 318
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According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Forrester eCommerce

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 414
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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

In a survey of 550 retail executives in the U.S., It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

Consumer 284
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Consumers less pessimistic but still nervous, says survey

TalkingRetail

British consumers have become less pessimistic but remain edgy about economic pressures, according to the longest running measure of economic sentiment. The GfK consumer confidence index is still negative in November at -18, but this is better than the -21 it hit in October.

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Consumer Loyalty Survey Reveals 71% of Consumers are More Loyal to Brands that Give Them Exclusive Offers

SheerID

SheerID survey shows that gated, exclusive offers for consumer communities are the key to winning – and keeping – new customers in a price-shopping economy.

Consumer 141