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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Be Transparent About Inventory Challenges .

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Still, in a world where the amount of information that exists is endless, it can be difficult to know where to begin. Reward Your Most Loyal Customers. The global loyalty management market stood at $2.47

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Customer Loyalty Programs in Retail

365 Retail

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations.

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Personalization: The Key To A Powerful Customer Loyalty Program

RTP blog

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.