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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Set up new fields for the quiz in Zaius Keep in mind that Zaius can only collect data if the corresponding fields exist. So, next, we created two event fields, Quiz Answer and Quiz Question, under Account Settings > Objects & Fields. Our quiz/start, quiz/answer, and quiz/complete events. What’s next?

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How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

Retail TouchPoints

But rather than being a disappointment to customers, the beauty brand turned the moment into an exciting event that delighted loyal fans and brought in new ones. Additional emails were sent to all Benefit customers on and after launch day. In today’s marketing landscape, there’s so much access to customer data.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Customer data: Which retailers are leading the way?

365 Retail

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. The post Customer data: Which retailers are leading the way? appeared first on Retail News and Events.

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How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail TouchPoints

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

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What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Forrester eCommerce

The good news is that new and emerging technologies are automating data management functions to simplify and accelerate business initiatives! At Forrester’s upcoming Data Strategy & Insights event, November 18-19, […].

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