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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. If you’re not present where buyers are shopping , you risk losing critical connections to a portion of your customer base. The bottom line?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. If you’re not present where buyers are shopping , you risk losing critical connections to a portion of your customer base. The bottom line?

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Invest in First-Party Data. There are many explanations.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. Centralize your marketing data. The first step to achieving multi-channel marketing attribution is to unify all of your customer data in one place.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Includes advanced reporting & priority support.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Loyalty programs work to boost sales and keep your hard-earned customers coming back to you instead of going to your competition. According to the 2016 Bond Loyalty Report , 81 percent of customers say they are more likely to keep shopping with a brand that offers a loyalty program. Take advantage of social media.