The Goldilocks Method of Discounting
eCommerceFuel
DECEMBER 16, 2016
Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. So I talk about how to use your customer data to develop ROI-driven marketing campaigns. Subscribe: iTunes | Stitcher.
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