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April 2021 Social Media Water Cooler

ROI Revolution

This data will operate under a one-day click attribution model and will be aggregated, delayed, and modeled. One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. Opt-out data will not be included in seven-day click reporting.

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Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

Retail TouchPoints

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Gauge customer and purchase trends. Social MediaSocial media has become a reliable source of data.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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