Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack
Retail TouchPoints
JULY 9, 2024
JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the high operating costs that come with significant brick-and-mortar investments. That could be a big winner for us, because no customer wants to wait in line.
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