Remove Customer Experience Remove Leisure Remove Marketing
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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book. When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Leisure 311
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How Real-Time Inventory Visibility Helps Retailers Improve the Customer Experience

Kibo

Any discrepancies could cause delay in shipping times – increasing the likelihood of cancelled orders due to a bad customer experience. Buy online, ship from warehouse and buy in store have been conventional methods that retailers used to sell their products to customers.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

Marketing 221
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O2 Business launches new AI technology to improve customer experiences in stores

365 Retail

Initially piloting across 20 of O2’s high street stores, the ground-breaking tech will help deliver insights around customer movement and flow, enabling managers to make informed space and capacity management decisions. Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition.

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

Food and beverage are intended to enhance the customer experience by creating a memorable and engaging environment to learn about the brand and experience their offerings. For example, the addition of a juice bar organically releases fruity and sweet scents within a store and entices shoppers to linger and leisurely browse.

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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. Yet stock is nothing without the right infrastructure in place.

Apparel 231
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Retailer Lessons from iGaming Companies

Retail TouchPoints

If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail. In retail, like in iGaming, marketers have only seconds to influence the prospective customer.

Retail 293