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Brown Thomas Arnotts Focuses on Customer Loyalty and Omnichannel Agility with Aptos Technology

365 Retail

With an expanding number of sales channels, processing transaction data is increasingly complex,” said Paul Baguley, Director of IT and Digital at Brown Thomas Arnotts. Aptos CRM also serves as the foundation for our Encore loyalty program,” Baguley said.

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The State of Ecommerce Customer Loyalty in 2023

Smile.io

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. Loyalty & Reward Program Insights from Smile.io

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. At one point we had a line of about 200 people during this event waiting to come into the True Religion locker room, and it was an incredible opportunity to speak with these players, to get their feedback about the product and the brand.

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