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Retailer Lessons from iGaming Companies

Retail TouchPoints

iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail.

Retail 293
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Transforming Retail Spaces for Today’s Generation of Shoppers

Retail TouchPoints

Fueled by a desire for experiential interactions, expanded leisure and dining offers, personalized shopping journeys and the integration of digital elements, malls are becoming hubs of innovation and adaptation in addition to their social elements and place as our new town squares.

Retail 307
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. will help contribute to a positive customer experience leading up to their first purchase.

eCommerce 252
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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. Launching incentive and loyalty programs is an effective way of appealing to the customer and their interests.

Apparel 231
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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Leisure travel, luxury products and eating out were among the discretionary categories that saw the biggest bump year over year. Nearly three-quarters of consumers ( 73% ) said they expect their disposable income to stay the same or improve over the next 12 months.

Consumer 218
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Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Wiser

Consumers enjoyed the ability to browse and compare products across multiple retailers at their leisure, without the limitations of store hours or geographic location. This digital convenience was furthered by promotional campaigns and expansive product availability, drawing in a wider customer base.

Retail 147