Groove

OCTOBER 24, 2024

B2B businesses have to nurture customers through a complex buyer’s journey. Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. There’s usually a longer time between the initial interest phase and the actual sale. From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end.

eCommerce Software 300

eCommerce Software B2B eCommerce eCommerce Platforms 300

Forrester eCommerce

OCTOBER 24, 2024

B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.

B2B 408

B2B Customer Marketing 408

Retail TouchPoints

OCTOBER 24, 2024

Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate experience. The supermarket will begin in the bakery department, implementing RFID-embedded labels on each item. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our as

Improvements 306

Improvements Customer Experience Operations Technology 306

Forrester eCommerce

OCTOBER 24, 2024

Verbraucher und Geschäftseinkäufer fühlen sich mit digitalen Angeboten wohler denn je. Es gibt Anzeichen dafür, dass die Bereitschaft für noch mehr digitale Interaktion da ist, aber das muss möglicherweise warten.

221

221

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Retail TouchPoints

OCTOBER 24, 2024

Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. The partnership will help the beauty retailer unlock new revenue opportunities and deepen customer relationships during the competitive holiday season and beyond. “We’re committed to providing a personaliz

Beauty and Health 273

Beauty and Health PayPal Retail Technology 273

Forrester eCommerce

OCTOBER 24, 2024

For B2C CMOs, 2025 will be less sensationalized and more operationalized. The result? They will step up in the broader business to lead amid a heightened confluence of operation and opportunity.

B2C 221

B2C Operations Technology Marketing 221

Forrester eCommerce

OCTOBER 24, 2024

As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.

Retail 221

Retail Technology Consumer 221

Retail TouchPoints

OCTOBER 24, 2024

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. Through the partnership, Grubhub merchants can now access tools like bid automation , advanced targeting and granular performance reporting , including key performance metrics such as share of voice, time live and return on ad spend broken out by audience segment.

Merchant Services 261

Merchant Services Payments Payment Services PayPal 261

Forrester eCommerce

OCTOBER 24, 2024

Marketers werden an Vertrauen gewinnen, da einige offene Fragen in Bezug auf Medien und Werbung gelöst werden. Sie sollten es sich jedoch nicht allzu bequem machen. Erfahren Sie, was Sie im nächsten Jahr erwarten wird.

Marketing 195

Marketing 195

Retail TouchPoints

OCTOBER 24, 2024

Just days after announcing two major new partnerships with The Container Store and Kirkland’s , both of which include sizeable investments in the home retailers, Beyond, Inc. has announced plans to lay off 20% of its workforce. In connection with this reduction in force (RIF) plan — which Beyond filed with the Securities and Exchange Commission on Oct. 22 — Chief Product Officer Carlisha Robinson also has been terminated without cause.

Marketing 259

Marketing Reference Improvements Customer Data 259

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

OCTOBER 24, 2024

While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.

Customer 195

Customer 195

Retail TouchPoints

OCTOBER 24, 2024

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps before making a purchase in stores, they now jump in and out of various stages of “awareness” and “consideration,” seemingly at random, throughout their digital day.

Merchant Services 256

Merchant Services Shipping Costs Payment Services Payments 256

Forrester eCommerce

OCTOBER 24, 2024

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Marketing 195

Marketing Social Media B2C Operations 195

Retail TouchPoints

OCTOBER 24, 2024

TikTok Shop has expanded the refurbished electronics product category to U.S. consumers after a UK launch in September 2023. TikTok users can click the Shop tab to see refurbished products such as tablets, mobile phones and laptops being sold by approved TikTok sellers. Each purchase is backed by TikTok Shop’s 90 -day Buyer Protection Program, which allows customers to receive a refund for up to 90 days after purchase if an item is damaged, defective or not as described.

Electronics 252

Electronics Mobile Consumer Other 252

Speaker: Amanda Adams, Fractional CFO, CPA

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Improvements

Forrester eCommerce

OCTOBER 24, 2024

The coming year will see the rise of something new as existing agency capabilities are recombined and new ones are created. Read a few of our top predictions.

B2C 195

B2C Marketing Customer 195

Retail TouchPoints

OCTOBER 24, 2024

PetSmart has tapped Ken Hicks as its new President and CEO, effective Oct. 31, 2024. Hicks will take over from interim CEO Alan Schnaid, who will continue as EVP and CFO. The top job at the pet retailer opened up following the departure earlier this month of J.K. Symancyk, who left PetSmart to lead Signet Jewelers. Most recently, Hicks served as CEO of Academy Sports + Outdoors as well as CEO of Foot Locker.

Department Stores 252

Department Stores Outdoor Home Shopping Retail 252

Forrester eCommerce

OCTOBER 24, 2024

Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.

Consumer 195

Consumer Customer 195

Salsify

OCTOBER 24, 2024

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

Customer Experience 109

Customer Experience Retail Technology Marketing 109

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

OCTOBER 24, 2024

Curious about Amazon Business and the future of B2B ecommerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.

B2B 195

B2B Blog eCommerce Retail 195

RetailDive

OCTOBER 24, 2024

This year the retailer’s largely Northeast fleet has grown by 10% to more than 100 stores, and its five-year plan includes a move into new markets.

Marketing 119

Marketing Retail 119

TalkingRetail

OCTOBER 24, 2024

Swizzels has unveiled brand-new limited-edition Naughty & Nice Squashies in time for Christmas. The Naughty & Nice Squashies feature two elves in each bag – one on the ‘naughty’ list and one on the ‘nice’ list.

Retail 95

Retail 95

RetailDive

OCTOBER 24, 2024

The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31.

Electronics 112

Electronics Gifts Retail 112

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Omnisend

OCTOBER 24, 2024

Reading Time: 10 minutes The built-in WooCommerce reporting tools provide all the insights you need to grow your store, right? Well, not exactly. While WooCommerce does provide basic reports on orders and sales, it fails to offer a deep analysis of customer behavior, marketing performance, and long-term trends. Ambitious, fast-scaling stores need something more powerful.

WooCommerce 78

WooCommerce Shipping Costs Multi-channel eCommerce 78

RetailDive

OCTOBER 24, 2024

Ken Hicks — who was also previously the chief executive at Academy Sports and Outdoors — replaces J.K. Symancyk, who left last month.

Outdoor 109

Outdoor 109

Wiser

OCTOBER 24, 2024

Effective product placement and in-store compliance are essential to a brand’s success. For a leading FMCG manufacturer, managing shelf visibility across an extensive retail network had become a labor-intensive and expensive task, consuming approximately 1,500 hours of manual work annually. To streamline operations, improve compliance, and boost performance, the brand partnered with Wiser.

Improvements 78

Improvements Operations Information Retail 78

Profitero

OCTOBER 24, 2024

As Amazon becomes the go-to shopping destination for more and more consumers, competition for shopper attention and sales has intensified. Standing out and maintaining profitability on Amazon presents significant challenges, with many industry leaders forecasting a tough road ahead as we approach 2025.

Presentation 78

Presentation Consumer eCommerce Retail 78

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eCommerce

RetailDive

OCTOBER 24, 2024

The trade group is holding its third straight “Fight Retail Crime Day” amid ongoing questions surrounding the scope of shrink and theft.

Retail 101

Retail 101

Practical eCommerce

OCTOBER 24, 2024

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns. The post New Ecommerce Tools: October 24, 2024 appeared first on Practical Ecommerce.

eCommerce 79

eCommerce Shipping Marketing 79

RetailDive

OCTOBER 24, 2024

The Dick’s Sporting Goods-owned company debuted Film Room, a feature which uses AI to quickly identify key moments in game action.

Sporting Goods 102

Sporting Goods Games 102

Digital Doughnut

OCTOBER 24, 2024

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends.

Management 75

Management Marketing 75

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion