Tue.Nov 14, 2023

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10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify

Salsify

The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.

eCommerce 141
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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Forrester eCommerce

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

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AmEx Launches ‘Door to Shop Small’ Campaign for 2023 Holiday Season

Retail TouchPoints

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” However, given the current economic environment, 88% of small businesses indicate that they need support from customers in their communities. After all, 55% anticipate that Small Business Saturday will contribute significantly to their overall holiday sales this year.

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Go-To-Market Strategy: The Three Core Engagement Elements Needed For Successful Execution

Forrester eCommerce

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 411
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Have Big Sustainability Goals? Bergmeyer+ Says to Start Small — with Store Fixtures

Retail TouchPoints

Sustainability goals are all well and good, but too often they remain just that — goals rather than actual, measurable achievements. Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative.

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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 132

More Trending

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Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

RetailDive

Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

Retail 131
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High-Quality Data is the Key to Unlocking the Power of Generative AI in Retail

Retail TouchPoints

When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained 100 million active users over the course of two months. That made it the fastest-growing software application in human history. At first, conversation around the technology would have led you to believe its inventors had cured all of society’s ills.

Retail 268
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Black Friday: Last Minute Tips for Amazon Sellers

Algopix

As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.

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J.Crew Launches Virtual Holiday Store Experience Complete with Winter Sports

Retail TouchPoints

J.Crew has launched a virtual experience that combines digital commerce, AI and gaming to make holiday shopping a bit more entertaining. The experience, designed in partnership with Obsess , is built around a user’s journey through a winter wonderland. Visitors (virtually) drive through a magical snowscape to a festive lodge and ski chalet where they can explore various holiday-friendly items.

Games 261
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Ecommerce Benefits of Content Marketing

Practical eCommerce

Done well, content helps merchants attract, engage, and retain customers. The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce.

eCommerce 117
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Bal Harbour Pop-up Embarks on Luxurious Retail Tour

Retail TouchPoints

Bal Harbour Shops , the Miami Beach-based luxury shopping destination, is bringing a curated pop-up experience to Raleigh, N.C., later this month. This is the first stop of a multi-city tour that also will include stops in Greenville, S.C. and various cities across Northwest and Southwest Florida. The Bal Harbour Shops Access Pop-up is a 17,000-square-foot “alfresco space” designed by LOT-EK that will house a selection of high-end fashion, jewelry and lifestyle brands, including Balmain and Tiff

Jewelry 261
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Amazon Fresh focusing on grocery ‘fundamentals’ with updated stores, top exec says

RetailDive

After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.

Retail 120
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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

Temu is taking its fight against impostors and “cybersquatters” to the courts. The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. 16, 2023 in the U.S. District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings.

Clothing 256
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Sephora Celebrates UK Expansion with VIP Launch Event for Second Store in Westfield Stratford City

365 Retail

Sephora, the renowned global beauty retailer, marked a significant milestone in its UK expansion by hosting an exclusive media and VIP launch event preceding the grand opening of their second UK store in Westfield Stratford City, London. This move comes as a strategic expansion for the LVMH-owned company, following the overwhelming success of their initial UK presence.

Events 103
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Natura Sells The Body Shop to Private Equity Firm for $257.8 Million

Retail TouchPoints

Natura &Co will sell The Body Shop to Aurelius for £207 million ( $257.8 million ) in a transaction expected to close by Dec. 31, 2023, subject to customary regulatory approvals. Aurelius has retail experience through investments in Footasylum , a UK-based fashion streetwear retailer, and global catering group LSG Sky Chefs. The private equity group is seeking to enhance ESG aspects in its portfolio and is committed to maintaining The Body Shop’s distinctive values, instilled by its founder,

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Successful Flash Sales: The Quick-Start Guide

ESW

A successful flash sale capitalises on fear of missing out (FOMO) to drive traffic, increase sales and move inventory. By utilising limited-time, can’t-miss deals, flash sales can attract new customers while rewarding existing ones. This here-today, gone-tomorrow tactic generates exceptional results in the ecommerce space. But how do you execute a successful flash sale?

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McDonald’s and Crocs Announce Collab Inspired by Iconic Characters

RetailWire

McDonald's and Crocs have collaborated to create a series of four shoes dedicated to some of the most iconic characters in the history of the fast-food chain.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Beyond Meat in ‘survival mode’ with going-concern risk a possibility, analyst says

RetailDive

A TD Cowen report pointed to troubling signs for the plant-based pioneer, including rising debt levels and struggles to attract and retain consumers.

Consumer 117
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ADCOLOR 2023: Double Down & Double Up [Hot Takes + Event Highlights]

CPC Strategy

12+ state legislators have introduced bills reining in DEI programs in universities, more than 600 anti-LGBTQ+ bills have been introduced in state legislatures, and 1 in 3 DEI roles have been eliminated over the last year. Can DEI continue?

Events 87
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Toys R Us to open flagship store in Mall of America

RetailDive

The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores.

Toys 110
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Arby’s Reveals ‘Good Burger’ Meal and Merchandise Ahead of Film Sequel

RetailWire

Arby's and the film "Good Burger 2" have collaborated on a meal and merch inspired by the original 1997 movie.

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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Home Depot narrows guidance as sales fall 3%

RetailDive

Net earnings at the home improvement retailer tumbled 12% in the quarter and big-ticket purchases were down year over year.

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Zelle To Rectify Fraud by Reimbursing Users

RetailWire

Zelle is now prioritizing robust protection measures for its users against imposter scams.

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Express Inc. CFO is out

RetailDive

Jason Judd arrived from Big Lots just last year, before the recent appointment of Stewart Glendinning as CEO.

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Hyundai Joins Honda and Toyota by Increasing Worker Wages

RetailWire

Hyundai has joined Honda and Toyota to increase its factory workers' wages.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s

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J. Crew unveils holiday-themed virtual store

RetailDive

Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.

Apparel 105
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Urban Greens, Intimissimi, Chango Empanadas, and Aux Merveilleux de Fred Enhance Kensington’s Retail Mix

365 Retail

AshbyCapital, a property investment management company, has announced the addition of four new retailers to the Kensington Arcade and Wrights Arcade in West London. This move introduces a new 2,252 sq ft flagship branch of Urban Greens. Urban Greens has selected Wrights Arcade in Kensington for its fourth London location, which will also be its first in the neighbourhood retail sector.

Retail 67
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On’s net sales jump 46.5% in Q3 as it plans to slow wholesale expansion

RetailDive

The athletics brand saw DTC net sales increase 54.6% and raised its full-year outlook again to project an annual growth rate of over 46%.

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Avon to Launch Physical UK Stores and Extend Partnership with Superdrug

365 Retail

In a significant shift from its traditional direct-to-consumer business model, Avon , a global beauty giant with a 137-year history, is set to open its first physical stores in the UK. This move marks a pivotal transition for the brand, renowned for its door-to-door sales approach, as it ventures into bricks-and-mortar retail. Avon plans to establish several stores across the UK in the coming months.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.